Target expands offering of African-American hair care products

MINNEAPOLIS Target announced that it has expanded its hair care assortment to include African-American salon products, never before offered at mass.

Products available at select Target stores and Target.com will include Miss Jessie’s, CURLS, The Jane Carter Solution, and the Target exclusive SheaMoisture.    

“By offering an accessible assortment of salon-quality brands and everyday essentials, Target is the destination for guests’ beauty needs,” said Keri Jones, SVP merchandising, Target.  “With the introduction of Miss Jessie’s and other new launches, our guests will now find more of the products they want, need and trust.” 

Miss Jessie's products include shampoos, conditioners and other items designed to manage and enhance curls, ranging from $14.99 to $58. The Jane Carter line features products for dry hair ranging from $7.99 to $21.99. Target's exclusive brand SheaMoisture line included as variety of shampoos, conditioners and treatments, all priced at $9.99.