Sears launches personalized, online shopping solution

Hoffman Estates, Ill. Sears Holdings is launching AdYourWay, a new online s hopping tool that gets to know customers and personalizes the shopping offers that they receive.

From a single personalized page on Sears.com, and soon to come to Kmart.com, AdYourWay allows customers to receive personalized product recommendations based on previous purchases and product searches. Once a customer is logged into Sears.com or Kmart.com, AdYourWay technology works to provide customers with deals and offers on products of interest and those that are relevant to their lifestyle.

Shoppers also can select a desired item and set up email alerts for price drops. By selecting a product from any page, customers can submit the price they want to pay for the item, how frequently they want to be notified of the price changes and receive email alerts whenever the price changes. All of the followed items can be viewed, easily accessed and managed from a personal AdYourWay page.

"We're turning traditional advertising on its head with AdYourWay," said David Friedman, senior VP and president, marketing, Sears Holdings. "AdYourWay improves the lives of our customers and is an expansion of Sears' online capabilities that help serve as the foundation for strong connections with them now and into the future."

Sears has also signed on with AdKeeper, which gives Sears customers absolute control to engage with online ads on their own time and terms while sharing the hottest Sears products, just in time for the holidays.