Marketing Tactics

JOHNSTOWN, N.Y. — Greek yogurt maker Fage has partnered with Bobby Flay, chef, restaurateur and cookbook author, to help everyday chefs create extraordinary meals using the simplest of ingredients: plain Greek yogurt. Those looking for plain inspiration can visit the Plain Kitchen menu at fageusa.com/plainkitchen, which features exclusive, inventive recipes featuring Fage Total and step-by-step cooking demonstrations by master chef Bobby Flay.

Oak Brook, Ill. -- McDonald’s Corp. reported Tuesday that same-store sales overall increased 3.7% in the month of August.

By segment, same-store sales rose 3% in the U.S., 3.1% in Europe, and a hearty 5.7% in Asia/Pacific, Middle East and Africa.

Systemwide sales for the month increased 1.2%.
 

New York -- The Men’s Wearhouse will make its outlet center debut in the fourth quarter, opening five stores under the Men’s Wearhouse Outlet banner, management said during the company’s recent earnings call with investors. The stores will be located in outlet centers across the United States.

WAYNE, N.J. — Toys"R"Us chairman and CEO, Jerry Storch, is making the rounds this week, as his company prepares for the holiday and questions remain on the status of it's IPO.

NEW YORK — Macy's on Sept. 12 will debut a new fashion line from Nicole Richie. The Nicole Richie for Impulse collection will include 1960s and 1970s influenced silhouettes, prints and fabrications and be sold at approximately 100 Macy’s stores and on Macys.com/impulse.For the first time, Macy’s Facebook fans will be the very first to shop the collection at facebook.com/macys before it hits stores Wednesday.

With the political conventions coming to an end, it’s clear now that election season is in full swing. And, while I don’t pretend to know what the long-term implications of an Obama re-election or a Romney win would mean for our economy or our country, I do think that what happens on Nov. 6 will almost certainly have an impact on our industry — particularly, shopper sentiment and ultimately holiday sales.

New York -- Michael Francis, who was ousted as president of J.C. Penney Co. in June, is going to Gap Inc., according to Ad Age.

Francis will serve as a marketing creative advisor for Gap, and join the chain in the advisory role on Sept. 16, the report said.

MINNEAPOLIS — Target announced that it is offering a deluxe edition of Taylor Swift's upcoming fourth album, "Red." The deluxe edition of the album is available only at Target, and includes six bonus tracks (three new songs and three remixes). The exclusive edition of “Red” will be available for pre-order on Sept. 16, and at Target stores and on Target.com starting Oct. 22.