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PepsiCo’s Dew brand commits to New Orleans
PepsiCo’s Mountain Dew executives and recording artist Lil Wayne this week opened a new skate park in New Orleans made possible by funding from the beverage brand.
The skate park is located in the city’s Ninth Ward, a region that gained infamy following devastating flooding after Hurricane Katrina in 2005. The skate park is a key component of a social media, brand building initiative known as DEWeezy that was announced in March of this year and offers Dew fans an opportunity to create a television commercial featuring Lil Wayne.
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Kraft Foods' North American product portfolio holds the salt
NORTHFIELD, Ill. — Kraft Foods is on track to complete a three-year initiative to reduce sodium by an average of 10% across its North American portfolio by the end of 2012.
Kraft Foods' sodium reduction efforts reach across the company's North American product portfolio, including Kraft grated parmesan cheese, Breakstone's 2% cottage cheese and Oscar Mayer bacon. Many other Kraft Foods products, the results far exceeded this goal, including:
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Kraft original BBQ sauce, 40%;
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