Marketing Tactics

San Antonio, Texas -- Steak n Shake said Tuesday it has signed its first international development agreement, which will bring the concept to the Middle East.

Steak n Shake has signed an exclusive area development agreement with the Saleh Bin Lahej Group to open 40 restaurants throughout the United Arab Emirates. This agreement represents the initial expansion of the brand outside the continental United States.

Hoffman Estates, Ill. -- Kmart and Sears are gearing up for the holiday shopping season with the elimination of layaway service fees, a new layaway home delivery service and an enhanced in-store mobile experience.

Columbus, Ohio -- Domino’s Pizza’s new “Pizza Theater” store design, developed in partnership with strategic branding and design firm Chute Gerdeman, brings the art and skill of pizza-making front and center.

HOFFMAN ESTATES, Ill. — Kmart and Sears are eliminating layaway service fees, starting a layaway home-delivery service and new in-store mobile features for what the company expects to be the busiest shopping season since 2007.

NEW YORK — The first of Moose Toys anticipated Series Three Trash Pack Toys arrived at Toys"R"Us TImes Square this weekend at special event to welcome the toys arrival. The third collection of the popular line of garbage-themed collectible toys is available starting this week exclusively at Toys“R”Us stores nationwide and online at Toysrus.com/TrashPack.

New York -- Hennes & Mauritz AB has cut a deal to open in Manhattan’s Times Square, the New York Post reported.

According to the report, H&M will move into the three-floor, 42,510-sq.-ft. space at 4 Times Square that was previously occupied by the restaurant ESPN Zone. The space, which has been vacant for some two years, includes two huge billboards that wrap above the store’s facade along Broadway and West 42nd Street.

HACKETTSTOWN, N.J. — Mars Chocolate already may have unveiled its lineup of new treats for Halloween, Valentine's Day, as well as the winter holiday season, but the company announced new items that will be added to its Easter 2013 lineup.

The new Easter 2013 lineup includes:

•  Snickers Peanut Butter Squared minis;

 

•  Dove Silky Smooth white chocolate eggs;

 

•  Twix minis filled eggs;

CAMBRIDGE, Mass. — Dollar General is the overall basket price leader, delivering a substantial savings to value shoppers, according to Kantar Retail's second annual opening price point survey. Walgreens, for the second year, had the most expensive total basket, driven by sharply higher edible and nonedible grocery baskets.