BCBG debuts new retail format

New York - BCBGMAXAZRIAGROUP, the $1 billion global fashion brand, has launched a new, fast-fashion store concept, Lola, targeted at young women (ages 16 to 26). The 3,000-sq.-ft. store, has a cool, hip vibe and is designed as an urban studio apartment, complete with fireplace, daybed, spiral staircase, and closet. Salvaged doors give the storefront a Lower East Side feel.

With locations in Mall of America, Bloomington, Minn., and San Juan, Lola was designed in-house by BCBG. Nearly every component in the space was engineered and manufactured by idX Corp., St, Louis.