Marketing Tactics

Brooklyn, N.Y. -- West Elm, a division of Williams-Sonoma, announced that it will open a store at 180 University Avenue in Palo Alto, Calif., on Oct. 18.

The new Palo Alto store will include a collection of decorative accessories and art made by Etsy artists from the South Bay. It will be only the second West Elm store selling goods made by Etsy artists in the U.S.

The Budweiser brand raised $2.5 million for military families during Major League Baseball’s recently ended regular season as part of a program called, "Walk-off a Hero."

By Mark J. Rowell, president, Mammoth Media

Supermarkets, apparel chains and other retail outlets need clear signage with messaging that is sharply and professionally printed to draw in customers.

St. Petersburg, Fla. -- The Prudential Douglas Elliman retail team of Faith Hope Consolo and Joseph Aquino said Wednesday they will serve as consultants to the redevelopment of Baywalk Midcore Shopping Center into The Shops at St. Pete, a mixed-use property in St. Petersburg, Fla.

Cambridge, Mass. -- Dollar General is the overall basket price leader delivering a substantial savings to value shoppers, according to Kantar Retail’s second annual opening price point (OPP) survey. Walgreens, for the second year, had the most expensive total basket, driven by sharply higher edible and non-edible grocery baskets  

Retail sales in September decelerated from August at many of Walmart’s competitors, but overall demand remained positive judging from the shrinking number of companies who continue to report monthly results.

Discounters The TJX Cos. and Ross Stores reported September same-store sales that rose 6% and 5%, respectively. The figures exceeded both companies’ expectations and shoppers continue to respond to their brand of apparel retail.

New York -- J.C. Penney Co. has partnered with Giggle, a New York-based upscale baby specialty store chain, to debut an exclusive collection of Giggle-branded merchandise next fall, Crain’s New York reported.

The new line is one of the many branded in-store shops that are now in the works at J.C. Penney.

Dallas -- Davaco announced that the company offers shop-in-shop solutions for soft and hard-line brands that are implementing nationwide programs involving new or existing shops within department or big box stores. Davaco provides clients with a fully integrated approach to shop-in-shop rollouts that can include fixture manufacturing, site surveys, logistics/consolidation, as well as installation and merchandising after installation.