Marketing Tactics

Competition in the toy category is intense every holiday season, but it seems to have been ratcheted up a few notches this year, and Target was one of the companies doing the ratcheting. The company’s aggressive pricing moves put it in close proximity to Walmart early in the season and more recently Target’s toys were less expensive than Walmart’s, according to a pricing survey conducted by Citigroup retail analyst Deb Weinswig.

The small ad was a little lost on the bottom of page 36 of Target’s 40-page holiday circular this week, but there among an offering of floor care products was a reminder of a Facebook initiative that could be worth as much as $50,000 to the Kids In Need Foundation. The ad encouraged readers to visit Facebook.com/TargetGiveJoy to create a wish list of up to five items for a chance to win a gift card equal in value to those items with Kids In Need receiving a $5 donation for each wish list submitted up to a total of $50,000. The program ends at midnight on Christmas.

San Diego - Internet presence management firm Red Door Interactive said Monday that Quiksilver has selected it to help launch its new line of girls’ apparel and accessories.

According to Red Door, the fashion and action sports brand will implement an internet presence strategy, developed and executed by Red Door, designed to drive awareness and traffic to Quiksilver’s flagship stores and niche retailers by individuals who will engage with the brand.

Walmart has been a non-player in toys this year, according to Eric Johnson, director of the Center for Digital Strategies at Dartmouth’s Tuck School of Business. He was quoted in a Bloomberg article this week about how Walmart increased toy prices after Thanksgiving weekend. Johnson is regarded as something of a toy expert, so he pops up in holiday stories and he has been critical of Walmart this year.

MINNEAPOLIS - Best Buy announced that it is introducing health and fitness products at 600 Best Buy stores across the country and online at Bestbuy.com. Available products include personal gear related to running, walking, swimming and yoga as well as other fitness accessories.

Best Buy’s national expansion follows a pilot program launched a year ago, during which the company tested a broad selection of health and fitness gear in 40 stores in select markets.

CHICAGO - Staples and the Chicago Bears have announced that McHenry-based Frost Dental Lab and M&M Custom Flooring of New Lenox are the final “enshrinees” to be named to the Staples Small Business Hall of Fame. These Chicagoland small businesses join previous winners Markatay Inc. and Tasty Catering to make up the Staples Small Business Hall of Fame Class of 2010.

NEW YORK — Flirt! Cosmetics, which is available exclusively at Kohl's, has teamed up with "Glee" star Heather Morris, who will be the new celebrity style ambassador in support of the brand's spring 2011 product collection.

Morris will act as ambassador for brands appearing on Flirt!'s website and social networks and will supportx in-store and promotional efforts, including a consumer contest looking for the next "flirtiest performer." The campaign will launch in early 2011.

WAYNE, N.J. - Toys"R"Us announced that, for the first time ever, its stores nationwide will remain open for 88 consecutive hours beginning at 6 a.m. on Dec. 21 and continuing through 10 p.m. on Christmas Eve.

BOCA RATON, Fla. - Office Depot announced that it has entered into an agreement to sell its Office Depot Japan business to Kakuyasu. The transaction also includes an agreement for Kakuyasu to license Office Depot’s trade names, obtain sourcing services and continue to support Office Depot’s global customers in Japan. Kakuyasu is one of the fastest growing and leading multi-channel businesses in Japan with FY 2009 sales of $775 million.

Office Depot Japan was established in 1996 and is a wholly owned subsidiary of Office Depot Inc. 

BENTONVILLE, Ark. - As its latest Facebook campaign for hunger relief draws to a close, Walmart is encouraging last-minute "likes" that will help determine which of 100 U.S. cities will receive $1.5 million in grants. The "Fighting Hunger Together" Facebook campaign will end at 12 a.m. on Jan. 1 and is part of the company's $2 billion commitment to help fight hunger through 2015.