Marketing Tactics

General Growth Properties’ Fashion Place shopping center in Murray, Utah, celebrated “Fashion Place Day” on Oct. 15 to commemorate the mall’s 40-year history.

A 15-ft. Mall of Memories wall marked the occasion, and was accompanied by a mayoral declaration and a week of special offers, giveaways, retro fashion shows and a mall-wide birthday party honoring 40 kids affected by cancer.

“We think Fashion Place looks fabulous for being 40,” said Natalie Watson, Fashion Place senior marketing manager.

Bloomfield Hills, Mich. -- Taubman Centers announced it has hired Colleen O’Neill as the general manager of Taubman Prestige Outlets Chesterfield, effective Nov. 5. She will be responsible for overseeing center operations as well as retailer and community relations, marketing and sponsorship.

O’Neill was the former marketing director of Saks Fifth Avenue at Plaza Frontenac in St. Louis. The announcement of her hiring follows Taubman’s decision to move up the opening date of the high-end outlet shopping center to August 2, 2013.

San Francisco -- Williams-Sonoma announced that its West Elm division will launch a neighborhood market format, called West Elm Market, on Oct. 25, in Brooklyn N.Y. The Brooklyn store will be followed by the opening of eight Market in-store shops in West Elm stores across the country.

New York -- Kate Spade New York said Tuesday it is unveiling a new apparel and accessories brand, Kate Spade Saturday, which will officially launch in Japan in February 2013 through e-commerce at Saturday.jp and a flagship store in Tokyo.

The company said the brand, which is based on the spirit of Saturday seven days a week, is expected to launch exclusively online at www.saturday.com in the U.S. in spring 2013. A selection of product from the spring 2013 launch collection will be sold on fab.com prior to the U.S. launch.

New York -- Prudential Douglas Elliman’s Retail Group said that jewelry designer Alexis Bittar will open a new store at 410 Columbus Avenue, between 79th and 80th Streets, in New York City. It is the designer’s fourth Manhattan store; the other three are on Madison Avenue, in Soho and in the West Village.

With nine stores nationwide, including Los Angeles, San Francisco and Venice in California, Chicago, Manhattan and a brand new one in Greenwich, Conn., the brand is in expansion mode and currently planning possible Florida locations.

Dallas -- A survey released Tuesday by Chase Paymentech, a subsidiary of JPMorgan Chase & Co., found that online companies are expecting the 2012 holiday shopping season to be better than last year.

According to the Chase Paymentech eHoliday Shopping Monitor, 59% of e-commerce companies surveyed expect better sales volume this season than in 2011, while almost half (47%) expect it to be better than pre-recession levels in 2007.

RIDGEFIELD PARK, N.J. — Samsung Electronics America has launched its cannister vacuums in the United States. The three new models feature reduced noise levels and innovative ergonomic design.

According to the company, the innovative airflow design reduces excessive noise, cutting down on the roaring vacuum sounds that can disturb everyone in the house. The units also feature unique design components with a carrying handle.

BAKERSFIELD, Calif. — Ikea helped out young people transition out of foster care by donating 110 bags filled with Ikea products.

The Ikea "starter kits" included sheets, a comforter, pots and pans, towels and other in-home necessities.