Marketing Tactics

MOORESVILLE, N.C.  - Lowe’s announced that it is the first national retailer to offer consumers the industry’s first and only Energy Star-rated LED A-Line bulb. 

The GE Energy Smart 9-watt LED light bulb is rated to last more than 22 years, according to Lowe's, and is priced at $34.98.

MINNEAPOLIS - Target announced that it is offering free shipping on thousands of Target.com purchases and announces extended store hours on Dec. 26.  

"Target makes shopping fun, fast and festive for our guests throughout the holiday season," says Nik Nayar, vice president, merchandising at Target. "Most holiday gift cards are redeemed in our electronics department so we are gearing up for great deals on some of our guests' favorite products such as video games, TVs and cameras."

PITTSBURGH - American Eagle Outfitters announced its plans for American Eagle Outfitters and Aerie by American Eagle stores in Japan, in partnership with Sumikin Bussan Corporation. The first store is slated to open in Tokyo’s Harajuku shopping district in the first half of 2012.

AEO said it has signed an exclusive franchise agreement with Sumikin, a leading marketer, importer and exporter with extensive experience in the fashion industry, among other lines of business. 

BEVERLY HILLS, Calif.  - Raymour & Flanigan announced the arrival of the Kathy Ireland Home brand to its collection of furniture products. The line will be available in the first quarter of 2011.

With only a few days to go until Christmas retailers are already positioning themselves for post holiday success by touting promotions to capitalize on gift card redemptions. Target and JCPenney this week announced special incentives that begin the day after Christmas when both plan to open at 7 a.m.

Hoffman Estates, Ill.-based Sears.com accounted for 6.21% of multichannel Web traffic for the week ended Nov. 27, which included Thanksgiving and Black Friday, according to data released from Experian Hitwise.

The data showed Sears.com received 21.1 million visits for the week, just under JCPenney at 21.5 million visits, or 6.34% of total Web traffic. Walmart topped the list at 25.88% of all Web traffic, or 88 million visits, with Target ranking second at 15.26%, or 51.8 million visits.

QUINCY, Mass. - Stop & Shop Supermarket announced that it set a new record in 2010 with its annual Food for Friends campaign. More than $2 million -- a 40% increase from 2009 -- will be donated to more than 300 local food pantries and regional food banks throughout Stop & Shop's operating areas this year, the company reported.

New York - Fifteen percent or 23.1 million consumers (16 years of age or older) plan to shop on Christmas Eve (December 24), according to the International Council of Shopping Centers and Goldman Sachs (ICSC-GS) holiday consumer tracking survey.

New York - Macy’s Inc. said Monday that 14 of its stores, including Herald Square and Queens Center in New York, will remain open 24-hours-a-day until Christmas.

The extended hours begin on Tuesday, Dec. 21.

The stores, which are located in New York, New Jersey, Illinois, Virginia, Michigan and Minnesota, will be joined by another slate of nine stores that will stay open until 2 a.m., located in New York, New Jersey, California and Massachusetts.

NEW YORK - OgilvyAction, the activation arm of Ogilvy & Mather, and Malone Advertising, the retail marketing unit of JWT, both part of WPP Group,have announced a joint venture in North America to form the first fully integrated, end-to-end shopper marketing and experiential marketing agency.