Toys"R"Us announces 88-hour Christmas sale

WAYNE, N.J. - Toys"R"Us announced that, for the first time ever, its stores nationwide will remain open for 88 consecutive hours beginning at 6 a.m. on Dec. 21 and continuing through 10 p.m. on Christmas Eve.

"We are committed to keeping our stores open continuously during the days leading up to Christmas to ensure shoppers have all the time they need to cross off everything on their little ones' wish lists," said Greg Ahearn, SVP marketing and e-commerce for Toys"R"Us Inc. "Each day, from now through Christmas Eve, our stores continue to receive shipments of the hot products to help parents find that 'must-have' toy to put under the tree."

Toys"R"Us said it also will offer special "Midnight Madness" deals valid in-store from midnight through 6 a.m. each day, beginning at midnight Dec. 22. These offers will be sent to customers each day via e-mail.

The Toys"R"Us in Times Square will take the marathon shopping concept even further by remaining open for 184 continuous hours beginning 6 a.m. Dec. 17.