Marketing Tactics

LOS ANGELES — Kroger banners Ralphs and Food 4 Less/Foods Co have kicked off their respective charitable campaigns to benefit children in the markets they serve.

HOFFMAN ESTATES, Ill. -- Sears announced that it has partnered with wedding and entertaining expert David Tutera for the debut of the David Tutera Bridal Jewelry Collection. All settings in the Eternal, Heirloom, Radiance and Legacy designs, of which the premiere collection is comprised, will be available at Sears stores nationwide as well as online at http://www.sears.com/DavidTuteraJewelry beginning Feb. 1.

TOWSON, Md. — Black & Decker has announced the availability of its RapidRoller paint roller. According to the company, the RapidRoller provides a convenient, easy-to-use solution for painting projects, and helps consumers complete those projects up to two times faster than with traditional rollers.

RapidRoller's features include a handle that holds and dispenses paint and an exclusive three-position pivoting roller frame that allows users to paint up to the edge, in tough-to-reach corners and narrow locations like hallways, closets and bathrooms.

Feeling confident that the worst is behind them, most retailers are ready to expand again as they turn their attention from steadying the ship to actively growing their business. That’s the big takeaway from Retail Horizons: Benchmarks for 2010, Forecasts for 2011 report. The annual study, sponsored by KPMG and the National Retail Federation Foundation, is widely acknowledged as the definitive state of the industry report.

New York City -- New York City residents spent nearly $200 million at about a dozen Walmart stores in the New York metropolitan area in 2010, up about 20% from the amount reported in a previous 12-month period, the company said Monday, according to Crain’s New York.

Although Wal-Mart does have any stores in New York City proper, the chain is determined to break into the market and is working to overcome opposition from labor, community and small business groups.

Corpus Christi, Texas -- La Palmera shopping center, located in Corpus Christi, Texas, said it has launched a new smart phone application designed for all smart phone platforms, including Android, Blackberry and iPhone.

The new app, in development since September 2010, officially launched with a La Palmera Facebook posting to its 6,600 fans.

Orlando, Fla. -- Red Lobster announced a plan to remodel all of its nearly 700 restaurants across the United States and Canada to a design inspired by the seafaring village of Bar Harbor, Maine. Thirty-three percent of the chain’s restaurants will be remodeled by June 2011, with the goal of all Red Lobster restaurants receiving a remodel by 2014. 

In the February issue of Chain Store Age, in our focus on mall-based social media (page 52), we referenced a fourth quarter 2010 study by Alexander Babbage, entitled the “Shopping Center Social Media Benchmark Report.”

Following are more details about the study, which found that “social media tools and networks are making it easier for shopping centers to relay information, interact with customers and generally stay connected.” 

MINNEAPOLIS – Target announced that on Feb. 2 it will celebrate the opening of the newly renovated library at the George Peabody Elementary School. The renovation was made possible with the help of The Heart of America Foundation and the NFL Players Association.

HOFFMAN ESTATES, Ill. -- Kmart announced that it is teaming up with comedian Steve Harvey for its Share the Word campaign celebrating Black History Month. According to the company, this year's installment of the Share the Word program was designed to spotlight the unique bonds found in black communities that have historically driven the progression of African-Americans.