Skip to main content

Marketing Tactics

  • Kellogg gives retailers products to chew on in 2013

    BATTLE CREEK, Mich. — Kellogg plans to debut new snacks, including cereal bars, crackers, crisps and cookies, in 2013.

    "We have such a strong line-up of snack brands, including Pringles, Cheez-it, Special K, Keebler and Nutri-Grain," said Alan Gravely, SVP of marketing and innovation for Kellogg Snacks. "So we are building off these brands with new products that reflect our deep understanding of people's evolving taste preferences and nutrition needs."

  • BDO Survey: Retailers anticipate 3.1% increase in Black Friday sales

    Chicago -- Retailers project a 3.1% increase in sales on Black Friday, according to a survey of top retail chief marketing officers by BDO USA, LLP. This optimism follows last year's modest projection of 1.6% growth, which preceded record sales over Thanksgiving weekend.

  • Dick’s Sporting Goods debuts sweepstakes, online promotion

    PITTSBURGH, Pa. — Dick’s Sporting Goods has announced its first-ever "Get Winter Ready" consumer promotion.

    Dick’s has teamed up with The North Face and Columbia Sportswear as part of the program's sweepstakes, and will be giving away two one-of-kind prize packages. One includes a chance to join professional skier Tom Wallisch at the Winter X Games in Aspen, Colo., and the other offers a VIP experience at the 2013 FIS Freestyle Ski World Cup in Park City, Utah.

  • Target well-positioned for holidays too

    A 2.9% third quarter same store sales increase and the sale of its credit card business pushed Target’s third quarter profit up 17.6% to 96 cents a share.

    Total sales increased 3.4% to $16.6 billion in third quarter due to the 2.9% comp increase and the benefit of a net increase of 18 stores compared to the prior year. Target ended the period with 1,781 stores and was up against a challenging prior year comparison when comps advanced 4.3%.

  • Tommy Bahama prepares to open Fifth Ave. flagship

    New York -- Tommy Bahama Group Inc. said Thursday its first Tommy Bahama global flagship store will open on Nov. 17 at 551 Fifth Avenue in Manhattan.

  • Family Dollar emphasizes budget priced brands

    MATTHEWS, N.C. — Family Dollar is positioning itself as a one-stop shop for families this holiday season.

    The company plans to have in stock hundreds of toys and gifts priced at $10 or less at its more than 7,000 nationwide locations. The single price point strategy is designed to appeal to the large segment of shoppers hard-hit by the economy and who need stretch their holiday budgets.

  • Forecast: Black Friday to give retailers holiday boost

    Charleston, S.C. -- A shopping forecast released Tuesday by America’s Research Group found that 31.8% of U.S. consumers said they will shop Black Friday Weekend in search of big-ticket items. But the biggest boost will be in the five days before Christmas when more Americans than in the last seven years say they will shop.

  • NRF urges Washington to fix fiscal cliff before Black Friday

    Washington, D.C. -- The National Retail Federation on Wednesday urged President Obama and Congress to come up with a plan to avoid the “fiscal cliff” by Thanksgiving, saying uncertainty over the pending combination of tax hikes and spending cuts threatens consumer confidence during the holiday shopping season that begins on Black Friday.

X
This ad will auto-close in 10 seconds