Food Lion launches private label push

SALISBURY, N.C.-- Food Lion is promoting its private labels by offering its loyalty club members the opportunity to earn up to $10 in free groceries when they buy private brand products through March 29.

According to the company, customers who purchaseat least four Food Lion, or Home 360 products using their Food Lion MVP card, they earn a money-saving coupon.Customers get $1 in coupons for the first four private brand products they purchase and 25 cents back for each additional private brand product they buy – up to $10 – during the promotion.

"Food Lion wants to put money back in customers' pockets by rewarding our loyal customers," said Shavonne Clark, Food Lion's director of director of retail marketing and innovation. "Our sales trends show consumers are using more private brand products, and this is one way we can thank customers who use Food Lion and Home 360 private brand products. We also want to provide additional incentive for customers who may not have tried our private brand products."

The coupons are redeemable on customers' next grocery bill. The promotion is available in all markets except certain stores in Delaware, Maryland, Virginia, Savannah, Ga.; Greenville/Spartanburg S.C.; and Eastern Tennessee.