Marketing Tactics

As I prepare to pack my bags for New York to spend a few days in the NYC office and attend the National Retail Federation’s “Big Show” held at Javit’s Center from Jan. 13 to 15, I feel compelled to bring up this point about the annual NRF convention: it isn’t just for techies.

WASHINGTON — The NRF Foundation and American Express announced the winners of their fifth annual Aspire2Retail Intercollegiate Challenge. Each student will receive an educational scholarship worth $2,500.

The contest is designed to increase understanding of diverse career paths in retail by engaging university students in a competitive, collaborative roleplay that involves implementing a multi-tiered business strategy.

Retailer and supplier consolidation has led to the demise of some conventional trade shows, but that’s not the case with the Sweets & Snacks Expo.

Record attendance is expected at the event scheduled for May 21 through May 23 in Chicago due in part to format changes by event organizer the National Confectioners Association and the strength of merchandise categories represented at the mega event.

San Jose, Calif. -- A Friday report by RetailNext said that its analysis of 8.5 million shopping trips to big-box and specialty retailers in the U.S. during the 2011 and 2012 holiday seasons revealed that:

More than 2,800 Walmart locations now feature Jackson Hewitt brand tax preparation services and the opportunity to drive big ticket sales once shoppers get their hands on refund checks.

In the first installment of its new Case Study series, CSA Online offered an insider’s look at the conception and initial rollout of the southern Calif.-based fast-casual concept PizzaRev. Likened to “the Chipotle of pizza,” this innovative chain lets customers choose from an artisanal array of toppings to craft their own pizzas. Using a 900-degree, stone-hearth oven, pizzas are ready in about three minutes, all at a cost of less than $8 per pie.

Tervis, the company best known for its virtually unbreakable, insulated tumblers, has launched a new store design that reflects its updated image. The brand, whose products can be personalized to any interest or occasion, underwent a major rebranding in 2011 and is now translating the image to brick-and-mortar stores.  

In what turned out to be one of the stranger holiday seasons in recent memory retailers fought through a range of unconventional headwinds to deliver an uneven performance.