Marketing Tactics

NEW YORK — The share of private-label brands and products will double to 50% by 2025, thanks to a continued emphasis made by retailers.

In a new report released by Rabobank's Food and Agribusiness Research division, author Sebastiaan Schreijen noted that national brands and smaller, secondary brands (referred to as "A" and "B" brands, respectively) will prompt an intense price competition and therefore will cause the private-label market to become chock-full of higher-quality "B"-brand products at lower prices.

TOPEKA, Kan. and MIAMI -- Payless ShoeSource announced that it is now partnering with internationally acclaimed Colombian fashion designer, Silvia Tcherassi, to create the latest Payless designer label, Silvia Tcherassi for Payless, with an initial collection available in May.

The Target brand was a big winner over the weekend, as Dario Franchitti piloted the number10 car of Target Chip Gansassi Racing to victory in the Honda Grand Prix of St. Petersburg. The race through the streets of downtown St. Petersburg, Fl, consisted of 100 laps over a 1.8 mile, 14 turn course, and the distinctive red and white Target car was featured extensively during television coverage. To watch highlights of the race, click here.

Even though Target’s efforts in the electronics area have been overshadowed of late by all the action in food and consumables, the company has consistently positioned itself to become a more relevant player in the space. The most recent example involves expansion of a trade-in program that coincides with the launch of the Nintendo 3DS hand-held gaming system. The product is a big deal due to some new technology that lets users experience 3D without the annoying glasses, but the product is expensive ($249), and that doesn’t included the added cost of games.

BOSTON -- Sports Authority has been named the official partner of Major League Lacrosse, the league announced. 

Under terms of the agreement, Sports Authority will become the exclusive national sporting goods retailer of the MLL.

Minneapolis -- Carlson Restaurants, parent of T.G.I. Friday’s, announced at a conference in Dallas last week that it plans to double the number of units globally under a program it is calling Ambition 2015.

"With the strength of our Friday's brand, our management team and our franchise partners, we are uniquely positioned to dramatically increase the footprint of our business," said Nick Shepherd, president and CEO of Carlson Restaurants.

PLEASANTON, Calif. -- Safeway Inc. announced that it was recognized this week by the Association of Fundraising Professionals with the organization's 2011 Freeman Philanthropic Services Award for Outstanding Corporation.

PLEASANTON, Calif. -- Safeway Inc. announced that it was recognized this week by the Association of Fundraising Professionals with the organization's 2011 Freeman Philanthropic Services Award for Outstanding Corporation.

GRAPEVINE, Texas -- The Nintendo 3DS is drawing quite a buzz, and GameStop announced that it will host events at more than 3,000 of its U.S. stores around the launch of the highly anticipated gaming device.

The company is opening its stores early on March 27, the day the Nintendo 3DS becomes available. GameStop reported that 800 stores nationwide will open at 12:01 a.m. and more than 2,400 stores will open early at 9 a.m.

SALISBURY, N.C. -- Food Lion announced that one lucky MVP customer will win free groceries for a year.

Customers can scan their MVP cards once a day at the in-store coupon kiosks, and they will be entered for a chance to win free groceries. Customers also can instantly win one of more than 200,000 free national and private brand items starting today through April 19. Free items will be awarded in the form of a coupon on the customer's MVP Savings Center coupon sheet which must be redeemed on the day it is issued.