New P&G app helps customers live "future friendly"

NORTHBROOK, Ill. -- Procter & Gamble announced that it has teamed up with its grocery retail partners to create a mobile app designed to help consumers live and shop more sustainably. The app, called "My Carbon Footprint," works on iPhone, iPad or Droid devices is an interactive, social media-enabled carbon footprint gauge powered by P&G's Future Friendly initiative, P&G reported. It will become available on Earth Day, April 22.

The app enables users to generate their own personal planet based on their responses to multiple choice questions like, "What is the gas mileage of the car you drive in most often?" Once their planet has been established, users will be able to enhance (or reduce) the quality of their ecosystem by answering a question of the day. They will also receive tips to help them make simple choices, which can create meaningful results. Users will be able to post those sustainable tips to their Facebook walls.

"Our goal is to help our partners at P&G spread the word that the little changes we make every day can have a big impact on the environment," said Stanton Kawer, CEO of Blue Chip Marketing Worldwide, which developed the application for P&G. "Hopefully this app will make us all a little more future friendly."

Consumers can sign up now to receive a reminder for the Earth Day launch date by scanning a QR code printed on point-of-sale materials at any of 10,000 participating stores, or going to www.findyourfootprint.com or searching the iTunes store or Android market.