Marketing Tactics

PHILADELPHIA  -- Elaine Rubin, a retail industry vet who co-founded and chaired Shop.org, a division of the National Retail Federation, is taking her expertise in Internet retailing to Monetate, a leading independent provider of testing, targeting, and personalization for websites. Rubin joins Monetate as a member of the company's strategic advisory board.  

East Cleveland, Ohio -- The future of lighting -- with an emphasis on the powerful potential of LEDs, fluorescent, halogen and ceramic metal halide lighting systems -- is on the move. Lighting professionals and designers, distributors, architects, contractors, facility maintenance and utility executives, as well as government officials are invited to register at www.gelightingrevolutiontour.com for a sneak peek of the brightest lighting technologies on the horizon this year and beyond.

New York City -- Fitch North America said it was awarded branding and retail work from Buffalo Wild Wings, one of the fastest-growing restaurant chains in the nation.

In addition, Sports Authority has also signed on Fitch. And H&M appointed Fitch as the lead architect for the Southwest region, managing up to nine large outlets per year.

Forest City Commercial Management in partnership with social shopping network, Shoptopia, kicked off Project Style, the award-winning fashion competition for guys and girls ages 13 and up. From April through August, Forest City shopping centers nationwide will select two fashion trendsetters for each center each round, during a five-round contest, to put their sense of style and fashion to the test by creating the ultimate outfit.

Merrimack, N.H. -- Brookstone has launched a new Quick-Response (QR) code program in 30 New York-area Brookstone stores, including locations in Rockefeller Center and JFK airport, to provide shoppers with reviews, videos and product information.

The program allows to shoppers will see black-and-white QR codes located next to products. By snapping an image with their smartphone QR application, consumers can quickly access real-time customer reviews and product videos and even shop a greater selection of similar products at Brookstone’s website.

Atlanta -- The charitable arm of The Home Depot pledged $30 million over three years to address veterans' housing issues. The pledge starts with the donation of $3.1 million to Fisher House Foundation, The Mission Continues and Volunteers of America to repair and rehabilitate facilities and homes serving veterans.

Home Depot employees also will volunteer to help on projects for all three organizations.