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Timberland Reboots in Boston


Some 12 years after shuttering its Boston store, The Timberland Co. is back in business on Newbury Street, with a smaller footprint, sleeker look and tighter point of view. The company is redirecting its focus to its origins, emphasizing its signature boots and outdoor gear.

The 2,500-sq.-ft. space is designed to reflect Timberland’s longstanding commitment to sustainability. The eco-friendly build-out features include the use of re-claimed wood and other materials, FSC woods and “Ecotech” recycled stoneware floor tiles. (Ecotech, from Floor Gres, is a porcelain tile that is made with 100% recycled material.) 

The tabletops were reclaimed from athletic bleachers, and the plumbing fixtures are designed to converse water. Energy-efficient LED lighting helps light the store. 

The store has a strong local and authentic feel. An original 25-ft. by 4-ft. mural on the back wall celebrates Boston neighborhoods, as well as popular “green spaces” throughout the area. Sports facts regarding Boston’s beloved home teams are integrated into the space — jersey numbers, for example, of such legendary players as Larry Bird and Tom Brady are etched into the ceiling rafters.

Timberland is looking to expand its retail presence. The company is planning new stores in key U.S. markets, including San Francisco and New York.

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