Marketing Tactics

A new online destination profiling sustainability innovations and innovators has been created by The Mother Nature Network (MNN) and Walmart.

The Web site is called, "The Leaderboard" and the goal is to showcase the biggest innovations in sustainability and the pioneers who are creating them.

New York -- Barneys New York said Thursday it will launch its off-price website Barneyswarehouse.com on Monday, following a two-week pilot in August. Merchandise on the warehouse site will be past-season sale items at discounts of up to 75% off retail, and will be used along with its brick-and-mortar outlets for liquidation.

New York -- As part of its charitable giving program, jcp cares, J.C. Penney is inviting its customers to round up their purchases in February to the nearest whole dollar and donate the difference to benefit Dress for Success, an organization that providing professional attire, a network of support and the career development tools to help disadvantaged women thrive in work and in life.
 

SAN FRANCISCO — Target has found a new friend in Facebook, as the retailer has become one of the first businesses to participate in the social network's new gift card program.

According to a Reuters report, consumers can buy cards for their Facebook friends for use at four different businesses including Target, LVMH Moet Hennessy Louis Vitton SA's Jamba Juice and Darden Restaurants Inc's Olive Garden.

Indianapolis -- Lids Sports Group and the National Football League announced Thursday that Lids will manage multiple retail locations in New Orleans, in addition to operating the principal NFL Shop at Super Bowl Presented by Visa.  

The temporary stores are located within the French Quarter, Riverwalk, and local NFL host hotels as a means to offer Super Bowl spectators alternate sites to purchase official fan gear prior to the NFL season’s championship game.  
 

NEW YORK — JCPenney is inviting customers to make a difference this February by rounding up their purches to the nearest whole dollar and donate the difference to benefit Dress for Success, an organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. 

Washington -- Consumers aren’t quite ready to shell out the big bucks for their loved ones this Valentine’s Day as much as they were last year. The 2013 Valentine's Day Consumer Intentions and Actions Survey conducted for the National Retail Federation by BIGinsight shows only a slight increase in expected sales this year with the average person planning to spend $130.97 on candy, cards, gifts and more, up from $126.03 last year. Total spending will reach $18.6 billion.

CHICAGO — The winner of a contest sponsored by the Quaker Oats Co. will appear with an NFL rookie quarterback in an event sponsored by the company to promote healthy living.