Marketing Tactics

LOS ANGELES — A new line of nutrition bars for dogs is on its way to Walmart.

Though the manufacturer, The All American Pet Co., did not mention the retailer by name, it did say that its three SKUs of NutraBars were on their way to "the world's largest retailer" for its first purchase order.

"We can get the retailer, but we can't write the retailer's purchase order," AAPT CEO Barry Schwartz said. "We created the bar and have the capabilities to meet the demand."

TORONTO — The Home Depot Canada has joined other Canadian retailers in complying with the government's planned phase out of the penny.

However, the retailer noted that many Canadians were unaware of the phase-out, and wanted to ensure its customers that it is doing its best to inform them of the change. As of Feb. 4, the penny will no longer be in circulation. 

NEW YORK — Samsung Electronics has partnered with New York-based designer to create the industry's first co-created print inspired by crowd-sourced sketches and images using the Galaxy Note II. The print will appear on a limited-edition bag that will be sold in key markets around the world to raise funds for Art Start, an award-winning, nationally-recognized charity that uses the arts to nurture the creative talents of at-risk children and youth. 

Toronto -- Hudson’s Bay Co. said Thursday it has introduced a new three-tiered rewards program, partnering with Capital One Canada to boost the rate at which HBC shoppers earn reward points for shopping at Hudson's Bay, Thebay.com or Home Outfitters.

Hudson's Bay Rewards members will now earn one point for every dollar they spend on almost anything in store or online and, as they move up the tier levels, they earn more points per spend.

A new online destination profiling sustainability innovations and innovators has been created by The Mother Nature Network (MNN) and Walmart.

The Web site is called, "The Leaderboard" and the goal is to showcase the biggest innovations in sustainability and the pioneers who are creating them.

New York -- Barneys New York said Thursday it will launch its off-price website Barneyswarehouse.com on Monday, following a two-week pilot in August. Merchandise on the warehouse site will be past-season sale items at discounts of up to 75% off retail, and will be used along with its brick-and-mortar outlets for liquidation.

New York -- As part of its charitable giving program, jcp cares, J.C. Penney is inviting its customers to round up their purchases in February to the nearest whole dollar and donate the difference to benefit Dress for Success, an organization that providing professional attire, a network of support and the career development tools to help disadvantaged women thrive in work and in life.
 

SAN FRANCISCO — Target has found a new friend in Facebook, as the retailer has become one of the first businesses to participate in the social network's new gift card program.

According to a Reuters report, consumers can buy cards for their Facebook friends for use at four different businesses including Target, LVMH Moet Hennessy Louis Vitton SA's Jamba Juice and Darden Restaurants Inc's Olive Garden.