Marketing Tactics

UNIVERSAL CITY, Calif. -- Walgreens announced that it has partnered with NBCUniversal Television Consumer Products to launch an exclusive line of “The Biggest Loser”-branded meal alternative bars and shakes. According to a company press release, the line of products, named for the popular NBC weight-loss reality show, will be offered in all of the more than 7,600 Walgreens stores nationwide beginning in May.

PLEASANTON, Calif. -- Safeway Inc. announced that has teamed up with design expert Debi Lilly to launch an exclusive new line of entertaining and home décor products.

El Segundo, Calif. -- Big 5 Sporting Goods Corp.’s first-quarter net income fell 54% and missed analysts' expectations because of increased expenses as customer traffic declined.

The company also gave a second-quarter earnings outlook much lower than Wall Street's view.

Big 5 reported late Tuesday that it earned $2.8 million for the period ended April 3, down from $5 million a year ago.

Lubbock, Texas -- United Supermarkets officially entered the convenience market on Wednesday with the opening of its first United Express location, in Lubbock, Texas. It is the company’s first standalone convenience store.

The location includes a six-pump fuel station and will feature fresh offerings along with the traditional items guests would expect to find at a convenience store.

ARLINGTON, Va. -- Kroger and Procter & Gamble have teamed up to support the USO in its efforts to help American troops and their families.

The consulting firm Gravitytank named Bob Thacker as a strategic advisor to help the firm’s consumer electronics, retail, consumer packaged goods and technology clients. Thacker most recently served as SVP of marketing and advertising at OfficeMax and was with Target from 1989 to 1998 as a VP of marketing. He also served as president and CEO of BBDO in Minneapolis and served as an SVP of marketing at Sears.

WASHINGTON -- Mobile and social initiatives are becoming increasingly important to retailers. According to “The State Of Retailing Online 2011: Marketing, Social, and Mobile” report conducted by Forrester Research Inc. for Shop.org, 91% of retailers currently have a mobile strategy in place or in development (up from 74% a year ago). Additionally, 72% of retailers say they will increase their spending on social networks this year over last year. “

New York City -- Retailers from around the world have until May 20 to enter the annual global competition, the Oracle World Retail Awards. Online entry is open at worldretailcongress.com.

The awards, designed to recognize the outstanding innovation and creativity delivered by l retailers worldwide, are presented each year at a gala event during the World Retail Congress. This year’s presentation will be held Sept. 27 in Berlin.

The winners in 2010 were as follows:

Washington, D.C. -- More and more retailers are experimenting with mobile and social initiatives. According to “The State Of Retailing Online 2011: Marketing, Social, and Mobile” report conducted by Forrester Research. for Shop.org, 91%  percent of retailers currently have a mobile strategy in place or in development (up from 74% a year ago), and 72% say they will increase their spending on social networks this year over last.

New York City -- Chain Store Age will present a Webinar – “Facilities Dollars and Sense: Unlocking Substantial Maintenance and Repair Savings by Controlling All Components of Cost” -- on Tuesday, May 10, 2011, at 2 p.m (EST).

The presentation, sponsored by First Service Networks, will discuss a new way of thinking that systematically analyzes, controls and manages each individual component of cost to deliver substantial savings on multi-site maintenance and repair spend.