Marketing Tactics

This sounds like a pretty cool deal. Walmart’s wholly-owned video-on-demand subsidiary Vudu and Sony Pictures Home Entertainment in an exclusive arrangement this week offered a new type of digital move card for the science fiction film, Battle: Los Angeles.

The cards cost $14.96 and went on sale the same day as the Blu-ray and DVDs. The big difference between buying the physical Blu-ray disc or DVD is customers who purchase the card simply enter a code to access the film directly from a computer or more than 300 different Vudu-enabled consumer electronics devices.

Au Bon Pain is updating its brand experience with a new customer-centric design that gives the store a more distinct personality. It also makes the space easier to navigate, with the layout redesigned to speed service.

“We’re taking the customer experience to the next level,” said Sue Morelli, CEO for Au Bon Pain, which operates 318 locations in the United States and internationally. “The response we’ve been getting to our new prototype has validated our decision to accelerate our growth, including going to new markets nationally.”

PORT WASHINGTON, N.Y. — Children's interest are constantly changing, but right now Justin Bieber is tops with kids. According to a May NPD Group survey, when asked what they thought the kids they know would identify as the hottest new thing these days, 10% of participants said Justin Bieber. 

Though Bieber topped the list in May, he garnered a higher percentage (14%) when the survey was first conducted in February, indicating that interest in the pop singer could be waning. 

LAS VEGAS — Pacific Entertainment, creators of the Baby Genius brand of musical edu-tainment for infants and toddlers, announced that Alfred Kahn will join the company as an exclusive consultant in the children's preschool and education markets. 

ST. PETERSBURG, Fla. — HSN announced that it will offer an exclusive collection of home decor from award-winning architectural and interior designer and design television host Vern Yip.

The HSN exclusive Vern Yip Home collection will feature his signature, unique design lotus and medallion (a symbol of his family's history and design aesthetic) available on a bedding line, the company reported. The collection will also include furniture, window treatments, rugs, lighting and decor items.

By Wil Putt, [email protected]

Insight into consumers’ buying behaviors is important in order for advertisers and retailers to reach this elusive shopper who is seeking not only to save money but to save time. Consumers’ continued interest in coupons and savings has been influenced, in part, by concerns over their own personal economic situations. Today, faced with rising food and gas prices, consumers are seeking ways to offset these increases. 

LOS ANGELES — Back-to-school shopping will likely take place even later this year than in 2010, as consumers hope to score last-minute deals, the latest forecast from PriceGrabber reveals. PriceGrabber, a part of Experian, found that 95% of consumers are planning to use some sort of money saving technique when back-to-school shopping, and they plan to start shopping later in 2011 than they did in 2010.

LAS VEGAS — Nickelodeon is launching the first products themed after one of its live-action comedy series exclusively at Walmart.

U.S. and Canada Walmart stores will carry the more than 250 products based on the show "Victorious," including apparel, accessories, entertainment and school supplies. Most stores will begin carrying the items in July through the back-to-school shopping season.

Stevens, Pa. -- A survey released Tuesday by Unity Marketing revealed the list of retailers frequented by the most wealthy American shoppers – those earning $250,000 and up.

Barneys New York, Nordstrom and Bergdorf Goodman ranked as the top luxury department stores among the ultra-affluent in the Luxury Report 2011. However, the survey also uncovered signs that the wealthiest consumers are slowing their pace of shopping in these stores.