Marketing Tactics

South Bay, Calif. -- South Bay Galleria marketing manager Sherilyn Haddon announced that the Los Angeles County mall will add three new stores to its list of retailers, including Aeropostale and P.S. From Aeropostale.

Tutti Frutti yogurt will also open at the mall.

The P.S. From Aeropostale store will be directly connected to the new Aeropostale store; both are slated to open in May 2013. Tutti Frutti is expected to open at Center Court in March 2013.
 

MALIBU, Calif. — Toy maker Jakks Pacific reported that net sales for the fourth quarter of 2012 were $133.5 million, compared with $141.1 million reported in the comparable period in 2011.

The reported net loss for the fourth quarter was $119.5 million, or $5.45 per diluted share. This compares with a net loss of $20 million, or 77 cents per diluted share.

Healy Family Holdings, parent company of the iconic Turtle Wax brand, named Steve Knoop as CEO.

A statement by Healy Family Holdings indicated that Knoop "will be responsible for emphasizing the family’s leadership position in investments by growing the businesses through innovation and nimble enterprise with solutions that address building shareholder value."

WOONSOCKET, R.I. — CVS/pharmacy is making some changes to its Gold Emblem food product line, including enhanced ingredients and new flavors, the retail pharmacy chain said Thursday.

The line has been revamped with more options and a new look. Gold Emblem includes more than 250 products, such as nuts, trail mixes, chips, pretzels, dried candies, cookies, spices, juices, condiments, baking products and breakfast bars. CVS introduced it in 1995, making it one of the first private-label food lines created by a major drug store chain.

Kashi, a natural food and lifestyle company, announced its new Kashi Chicken and Chipotle BBQ Steam Meal and Italian Vegetable Medley Pasta Steam Meal, two additions to Kashi's Steam Meal line. The new entrees provide a meal for two people in each bag.

Like Kashi's existing single-serve varieties, microwave steam is used to preserve the quality of the ingredients. Each features the Kashi Seven Whole Grain blend and offers 42 g or more of whole grains per serving:

Dublin, Ohio -- Wendy’s is getting a makeover. On Feb. 25, the company will unveil its new, more contemporary-looking logo in advertising, on product packaging, crew uniforms, new restaurant signage, menuboards and digital assets.  

The updated logo is in sync with the company’s new “Image Activation” restaurant environment, whose bold, sleek, ultra-modern look is designed to enhance the customer experience. Features include lounge seating with fireplaces, flat-screen TVs, Wi-Fi and digital menuboards.

Georgetown, Texas -- Sport Clips Haircuts announced Wednesday that it will open its first store in Canada on March 1.

The Burlington, Ontario, franchised location is the first of three planned for the city by master franchisor Sport Clips Canada.
 
In addition to Burlington, Sport Clips Canada currently has 26 stores under contract to open throughout Ontario and British Columbia. Sport Clips Canada said it plans to open 50 stores within the next three years, 100 stores in five years and 200 stores in 10 years.

COLUMBUS, Ohio — A sticky situation just got stickier.

Elmer’s Products has introduced Elmer’s ProBond Advanced adhesive, which is being promoted as a multipurpose glue that’s as strong as a polyurethane competitor, but without the foamy mess.