Marketing Tactics

LAS VEGAS — Nickelodeon has announced the launch of Team Umizoomi, the first line of preschool products to focus entirely on math, to be sold exclusively at Toys"R"Us stores. The line, which is based on the TV show of the same name, will debut with the Team Umizoomi Preschool Math Kits, appearing in stores this July. The Team Umizoomi Math Kits also can be purchased online from Nickelodeon in mid-July.

Target ended last year with sales of $67.4 billion and earnings per share of $4, but company chairman, president and CEO Gregg Steinhafel believes sales will hit $100 billion and earnings will double to $8 a share within six or seven years.

They are however interested in which political candidates and trade associations receive political donations from the company and what the decision-making process is behind those donations. At least it’s what anyone who attended or listened to a webcast of the company’s shareholders’ meeting last week is left to conclude after listening to the line of questioning that followed prepared remarks by Target chairman, president and CEO Gregg Steinhafel.

Some companies were more aggressive with promotions last months and others were less so, but Target held steady producing the same number of circular ad pages (109) in May 2011, and it did the same month the prior year, according to data collected by the Chicago based firm Market Track.

With Father’s Day approaching, General Growth Properties has rolled out a mall promotion that invites shoppers to “check in” to their local GGP mall using Foursquare for a chance to win a trip to the 82nd MLB All-Star Game at Chase Field in Phoenix.

When shoppers “check-in” through Foursquare, they receive a link to enter the sweepstakes, which includes four tickets to the MLB All-Star Game on July 12, $1,000 in Shop Etc. Mall Gift Cards and a hotel stay and golf outing at the AAA Four-Diamond, all-suite Arizona Grand Resort.

New York City -- Amazon.com said Friday that it would drop its online affiliates in Arkansas in response to a new state law that would have required the online retailer to start charging sales tax, the Associated Press reported.

Lawmakers passed a bill earlier this year to require out-of-state online retailers such as Amazon to collect sales tax from customers if their annual sales in the state exceed $10,000.

The Heluva Good! Sour Cream Dips 400 takes place next weekend at the Michigan International Speedway, and Walmart stores near the track are rolling out the checkered carpet to capitalize on race fever. A variety of special events will be held at stores near the track beginning on Wednesday, June 15.

In keeping with its renewed focus on EDLP, the average number of promotional pieces per market decreased to two in May compared with 2.8 the prior year, but the average number of pages increased to 40 compared with 30, according to the Chicago-based firm Market Track.

New York City -- The Walt Disney Co. will open its first-ever Disney Baby store next year at the Americana in Glendale, Calif., the Los Angeles Times reported.

The company plans to open Disney Baby locations -- one on each coast -- to display the best of its new infant line, according to the report.

The stores will give Disney executives the opportunity to interact with the parents of newborns and refine product offerings that span infant apparel, nursery items and bath products.
 

New York City -- Chainstoreage.com columnist Jeff Green challenges the boon of the burgeoning burger concepts, posing the question: “Are burger joints here to stay or just a trendy restaurant theme that will overextend itself and “fall of the map” in a few years?

Check out Jeff’s latest column on the real estate community page: chainstoreage.com/article/burger-bonanza-rare-or-well-done