Marketing Tactics

Discount grocer Aldi has made its U.S. mall debut, opening in Westfield Chicago Ridge, an 800,000-sq.-ft. enclosed shopping center in suburban Chicago Ridge, Ill. The mall is a property of The Westfield Group.

Brightly lit and colorful, the 20,000-sq.-ft. Aldi resembles a prototypical Aldi in most respects.

SAN JOSE, Calif. — eBay reported that it has completed its previously announced acquisition of GSI Commerce, a leading provider of e-commerce and interactive marketing services. The stockholders of GSI approved the adoption of the merger agreement with eBay at the special meeting of stockholders held on June 17 and the merger became effective later that day.

MINNEAPOLIS — Target announced that an exclusive version of Beyoncé fourth solo album '“4” is now available for pre-order at Target.com/Beyonce and will be offered at Target stores nationwide and online beginning June 28. A digital version of the deluxe edition is available at Target.com. 

NEW YORK — Macy’s announced that it will offer an exclusive collection of area rugs that have been certified by GoodWeave, an international nonprofit organization that works to ensure rugs made by hand in Nepal and India are free of child labor. The GoodWeave collection, including 20 styles available in various sizes, will be carried in select Macy’s stores in New York and New Jersey.

The most recent Leading National Advertisers annual report from Advertising Age shows Target posted the biggest increased in ad spending in 2010 among conventional retailers. The total amount the company spent increased 12% to $1.508 billion compared with $1.246 billion the prior year. That put the company 18th on the Ad Age list of the nation’s 100 largest advertisers. Only two retailers spent more than Target.

New York City -- Mobile commerce is expected to reach $31 billion by the end of 2016, according to a new report from Forrester Research.

The report, “Mobile Commerce Forecast: 2011 to 2016,” predicts an annual compound growth rate of 39% for mobile commerce over the next five years.

The report predicts mobile commerce will reach $6 billion by the end of this year, $10 billion next year and $31 billion by 2016.

New York City -- Even in today’s digital world, a store’s physical appearance matters -- and it does so significantly, according to market research firm Morpace’s latest Omnibus survey. The study shows that consumers form an opinion of a business based on physical presence, which heavily influences their decision whether or not to shop at a location.