New pet project launches at A&P

MONTVALE, N.J. — A&P has launched a new program offering exclusive discounts to pet owners across New York, New Jersey, Pennsylvania, Delaware and Connecticut. The program is a collaboration with the American Society for the Prevention of Cruelty to Animals.

The partnership also comes with a charitable element.For every $100 in pet-related spending, all A&P, Pathmark, Waldbaum’s, The Food Emporium and Superfresh customers will receive a coupon for $9 off their next grocery order, and A&P will make a $1 donation to the ASPCA. As an added benefit, pet owners who sign up for A&P’s Live Better Wellness Club will have the opportunity to save an additional 10% on all of their pet prescriptions. The promotion will run through Dec. 31.

“A&P is always looking for creative ways to help customers save on their day-to-day purchases,” said John Moritz, senior vice president of marketing at A&P. “Through this program, we are especially proud to support the meaningful work of the ASPCA, while giving pet owners even more reason to look at their neighborhood A&P, Pathmark, Waldbaum’s, The Food Emporium or Superfresh store as the go-to resource for their pet care needs.”