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Marketing Tactics

  • Wal-Mart corporate affairs head Leslie Dach to leave in June

    New York -- Leslie Dach, EVP corporate affairs for Wal-Mart Stores, will step down in June. The retailer, which announced the news in a memo to employees, said it is actively searching for a replacement. The news was first reported by Politico.

    "Leslie has played a pivotal role in helping us understand the broader role Walmart can play in meeting the major challenges facing society today, and social goals are now an integral part of how we run our business," Wal-Mart chief executive Mike Duke in the memo.

  • Dunnhumby names digital advertising head

    CINCINNATI — Dunnhumby Ltd.,an analyzer of brand value for consumer goods and retail companies, has hired Lung Huang, formerly of Arbitron, as VP digital advertising for global partnerships. In this newly created role, Huang will lead the company’s efforts to expand their integrated suite of solutions across media - both offline (traditional TV and print) and digital (online, mobile, social), across the globe. He will be based in New York City.

  • RetailMeNot launches online magazine

    AUSTIN, Texas — Online coupons site RetailMeNot.com has launched a new online magazine, The Real Deal by RetailMeNot. As the editorial voice of RetailMeNot.com, the lifestyle daily delivers shopping, fashion, beauty, parenting, personal finance and seasonal advice to help consumers get more for their money, so they can get more for their lives.

  • New Walmart website offers market for women-owned businesses

    BENTONVILLE, Ark. — Walmart has launched an online destination on Walmart.com that gives shoppers who want to buy unique and interesting products the opportunity to do so while supporting small women-owned businesses around the world. At launch, Empowering Women Together will offer shoppers more than 200 items from 19 businesses in nine countries.

  • Morton Salt makes entry into Epsom salt category

    CHICAGO — Morton Salt on Thursday introduced a new line of Natural Epsom salt products, marking its first foray into the health and beauty category.

    "The Epsom salt category has seen sustained growth over the past few years, presenting an opportunity for Morton Salt to begin leveraging its ubiquitous brand equity with the health and beauty shopper," stated Carol Panozzo, VP consumer products sales and marketing at Morton Salt.

  • Health advocates get Birds Eye view into ending childhood obesity

    PARSIPPANY, N.J. — Birds Eye, a brand of Pinnacle Foods, was invited to share its successful strategy for getting youth to eat their vegetables at the Partnership for a Healthier America's (PHA) 2013 Building a Healthier Future Summit this week, at a time when childhood obesity experts are looking for new approaches and new options to tackle this complex issue.

  • DSW steps up luxury offering with new site

    COLUMBUS, Ohio — DSW Inc. has launched Luxe810.com, a new website located at dsw.com/luxe810 that offers top luxury brands at up to 50% off. The Luxe810 assortment includes shoes, handbags, jewelry, and other accessories for men and women.  Among the brands featured on the site are Gucci, Prada, Bottega Veneta, YSL, Sergio Rossi, Marc by Marc Jacobs, Pucci, Giuseppe Zanotti and more. 

  • Wal-Mart launches online site of goods make by small, women-owned businesses

    Bentonville, Ark. -- Wal-Mart Stores on Thursday launched a new section on its website dedicated to products from small, women-owned businesses around the world.  

    More than 200 items from 19 businesses in nine countries are featured in the new "Empowering Women Together" section of Walmart.com. The launch comes a day before International Women's Day.

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