Marketing Tactics

New York City -- McDonald's Canada is investing approximately $1 billion in an ambitious program to transform the look, feel and function of its more than 1,400 locations across the country. More than half of the stores are expected to be remodeled by yearend, with the rest completed by the end of 2012.

New York City -- Videogame maker Electronic Arts has entered the retail arena, opening the EA Sports Experience store, at the Charlotte Douglas International airport, Charlotte, N.C. It will open two additional U.S. airport locations by the end of 2011.

The store sells EA Sports’ games and branded apparel, as well as gear from local sports teams. It features televisions with live sports programming, comfortable seating and electrical outlets to charge portable devices. Customers can also play their favorite EA Sports video games.

Bentonville, Ark. -- Wal-Mart Stores will introduce a holiday layaway plan effective Oct. 17 through Dec. 16. The program has a minimum layaway purchase of $50, and requires a 10% down payment. If the program is successful, Wal-Mart said it may extend it throughout the year.

When Wal-Mart phased out its previous layaway offer in September 2006, such programs had fallen out of popularity. But Sears and some merchants brought back layaways as the recession cut into spending.

San Francisco -- Gap has opened its first Banana Republic store in Russia, in Moscow's AfiMall City. In related news, the company will open its first Gap store in Belgrade, Serbia, on Friday.

“We are very proud to not only be introducing Banana Republic to Russia, but also opening our 200th franchise store,” said Stephen Sunnucks, president, international, Gap. “This is a significant landmark for our goal of growing our franchise store base to 400 by 2014.”

Eden Prairie, Minn. --- Supervalu announced the sale of 107 fuel centers located in the Midwest, Intermountain West and West Coast regions following the acceptance of four separate bids to purchase the centers. The transactions include the majority of fuel centers within the Albertsons, Cub Foods, Hornbacher’s and Jewel-Osco banners.

SAN FRANCISCO — Staples charitable arm, Staples Foundation, has partnered with The Hispanic Scholarship Fund to expand educational outreach and scholarship opportunities for Hispanic students and their families. As part of this partnership, Staples Foundation is awarding a $100,000 grant to fund community outreach programming and 22 Staples scholarships for Latino college students majoring in business, according to the company. This is the first partnership between HSF and Staples

PLEASANTON, Calif. — Safeway announced that it has raised $10.4 million during a five-week campaign to help the Muscular Dystrophy Association develop treatments and assist people coping with neuromuscular diseases.

SAN FRANCISCO — Docker's announced that is partnering with Alexander Wang, who was named GQ's Best New Menswear Designer in America, and a diverse group of five other influential American menswear designers to unveil a limited-edition collection. Each designer will reinterpret the khaki pant in a modern way, the company reported.

HINGHAM, Mass. — Talbots is searching for a new chief creative officer, as the company struggles to find a product assortment that will translate into sales growth. The company's current chief creative officer, Michael Smaldone has left the company, effective immediately.

LEXINGTON, Mass. — Stride Rite Children's Group announced the launch of the Sesame Street by Stride Rite Collection. 

The collection utilizes Stride Rite's branded Scientifically Tested Everyday Proven (STEP) System, which helps customers find age-appropriate footwear for their children.