Stride Rite launches Sesame Street Collection

LEXINGTON, Mass. — Stride Rite Children's Group announced the launch of the Sesame Street by Stride Rite Collection.

The collection utilizes Stride Rite's branded Scientifically Tested Everyday Proven (STEP) System, which helps customers find age-appropriate footwear for their children.

For babies, the Sesame Street Collection will feature the charactersElmo, Abby Cadabby and Cookie Monster in ultra-soft flexible leather designs. For children learning to walk, Elmo, Abby Cadabby and Ernie will be incorporated in shoes featuring ultra-flexible rubber outsoles and rounded edges. For toddlers, Oscar the Grouch, with Slimey, and Abby Cadabby designs will be featured on shoes with an hourglass outsole and hook and loop straps.

"Families have put their trust in Stride Rite since 1919 to develop shoes that foster healthy foot development and we are excited to announce our partnership with Sesame Workshop, a four-decade old organization that shares our tradition of providing a healthy message to preschoolers and their parents," said Sharon John, president of Stride Rite Children's Group. "The Sesame Street by Stride Rite collection combines the beloved Sesame Street friends that kids love and the Stride Rite quality and comfort moms trust."