Target offers lesson in loyalty to college kids

Some priceless publicity to cement Target’s image as the cool place to shop came courtesy of The New York Times this week. The newspaper reported on and featured a video on its website of the retailer’s back-to-college efforts, which included chartering busses to ferry thousands of kids to its stores at 66 campuses nationwide. The program has been in place for roughly a decade, and the Times reporter who visited the campus at the University of North Carolina, where more than 2,000 freshmen participated, discovered a unique approach to currying favor with a new generation of consumers.

Click here to read the full story and watch the video.