Marketing Tactics

Goodlettsville, Tenn. – Dollar General plans to hire 10,000 new employees this month. As part of the effort, the discount retailer will host a nationwide career fair at 170 locations in 40 states on May 18.

PHILADELPHIA — Teen discounter Five Below increased its first quarter profit forecast as sales for the period increased 33% to $95.6 million and same store sales advanced 4.2%.

Indianapolis – Electronics retailer Hhgregg is opening a new store location at the Dayton Mall in Dayton, Ohio, on May 16. The new 23,000-sq.-ft. store will replace a previous location in West Carrollton, Ohio.

“Hhgregg is dedicated to the Dayton community and we think local residents will really enjoy shopping at our new and modern store,” said Jeff Pearson, senior VP of marketing, Hhgregg.

NEW YORK — The Fourth of July fireworks extravaganza is not the only patriotic item on Macy’s all-American agenda. The retailer is launching its American Icons campaign, featuring American-inspired merchandise, Wednesday, May 15.  

The campaign includes launch parties, “pop up” drive-in movies, cross-country road trips, Major and Minor League baseball events, grilling competitions, sweepstakes and a fundraising program to benefit America’s veterans. 

Hilton Head Island, S.C. -- Shelter Cove Towne Centre, in Hilton Head Island, has launched a new website, Sheltercovetownecentre.com, designed to reflect the center's approach to relaxation and rejuvenation.

Katy, Texas -- The Vista Cos. said that Lindsay Kaye has joined the LaCenterra at Cinco Ranch team as director of marketing and public relations, effective April 23.

Kaye will handle marketing, advertising, event coordination and public relations for the LaCenterra at Cinco Ranch mixed-use development.

Prior to joining The Vista Cos. team, Kaye was promotions manager for Radio Disney.

NEW YORK — Ann Taylor has partnered with celebrity Kate Hudson on an exclusive collection set to debut in Ann Taylor stores next week.

To mark the launch of the limited-edition collection, the retailer will host a White Party at Ann Taylor stores nationwide from 6-8 p.m. Wednesday, May 22, where guests will be invited to shop the collection. 

The first clients to purchase a piece from the capsule collection during the in-store event will receive an Ann Taylor gift card, courtesy of InStyle.

CINCINNATI — Vantiv, a leading provider of payment processing services and related technology solutions for merchants and financial institutions, is combining point-of-sale redemption technology with the Visa Offers platform for cardholders and merchants of all sizes. 

The upgraded technology will help drive additional value at the point-of-sale.