Marketing Tactics

LOS ANGELES — The state of the economy continues to impact consumers' holiday shopping decisions as many plan to spend less or the same this year.

BENTONVILLE, Ark. — Sam's Club announced that it is offering a 15-week membership for $15 to help consumers take advantage of the retailer's deals for the holiday season. The seasonal membership is available for purchase during regular club hours for a limited time between Oct. 4 and 10, and extends to new advantage and business members. Annual membership fees regularly start at $35 for business and $40 for advantage members.

PLEASANTON, Calif. — Safeway announced that Portland, Ore. has been named "America's Most Natural City." The city earned the title by garnering the most votes on Facebook.  As a result, Portland will receive a donation of $20,000 and 25 picnic tables constructed from the Guinness World Record holder for the World's Longest Picnic Table. 

Seattle -- Starbucks Coffee Company is teaming up with the Opportunity Finance Network (OFN)  to launch a “Create Jobs for USA” fund. 

Starting Nov.1, the new initiative will pool donations from Starbucks customers, partners (employees) and citizens into a nationwide fund for community business lending. One-hundred percent of the donations will go toward loans for firms and organizations that can add jobs or stem job losses, Starbucks said. 

New York -- In a partnership with the U.K.-based retailer PC World, Google has opened its first-ever physical retail space, a pop-up shop in London.  It will be open for three months. 

The small,  285-sq.-ft. shop, called Chrome Zone, is devoted to Samsung’s ultra-portable Chrome OS-powered Chromebook computer and related accessories.  The space  has a high-tech look and is decked out in Google’s signature colors. 

Bentonville, Ark. -- Sam's Club will offer  a limited 15-week membership for $15.  

The seasonal membership is available for purchase during regular club hours for a limited time between Oct. 4 and 10.

Milford, Conn. — Subway said Monday that it opened more than 400 sandwich shops during August and September in 44 countries, 36 U.S. states and seven Canadian provinces.

The new restaurants account for more than 480,000 sq. ft. of retail space and bring the total number of Subways to just over 35,300 locations in 98 countries.

Johannesburg, South Africa — A Bloomberg report on Sunday said that Massmart Holdings Ltd., the South African retailer controlled by Wal-Mart Stores, Inc., will open 23 new outlets over the next eight months, part of its plan to not only expand its coverage area but also to add jobs in the region. The plan calls for 15,000 jobs over the next three years.

The retailer also said it will repeat a price-cut promotion at its stores.

Los Angeles — A survey released Monday by PriceGrabber, a part of Experian, found that consumers plan to spend the same or less on 2011 holiday shopping.

According to the survey, 45% of consumers intend to spend less money during the 2011 winter holiday shopping season than they did in 2010. Forty-nine percent of consumers will spend the same amount that they spent last year, and only 7% plan to spend more this year.

Conducted from Sept. 7–15, 2011, the survey includes responses from 3,070 U.S. online shopping consumers.

PLEASANTON, Calif. — Safeway's annual fundraising initiative to benefit breast cancer research once again has commenced.