Marketing Tactics

New York City -- The Limited will enter the women’s plus-size business, Women’s Wear Daily reported. The new offering, called eloquii by The Limited, will launch online in October, with stores to follow next year, the report said. 

The merchandise mix will include sportswear, dresses and accessories, with sizes ranging from 14W to 24W.

Washington, D.C. -- Halloween celebrations will be booming this year as more people than ever are expected to partake in traditional festivities. According to NRF’s 2011 Halloween Consumer Intentions and Actions Survey conducted by BIGresearch, seven in 10 Americans (68.6%) plan to celebrate Halloween, up from 63.8% last year and the most in NRF’s 10-year survey history.

Chicago -- Burberry, Walgreens, Ralph Lauren’s Roger Farrah and Tesco were among the winners at the annual Oracle World Retail Awards, which took place on Tuesday during the annual World Retail Congress in Berlin.

Burberry took home the Retailer of the Year Award. The luxury brand was cited for its far-sighted leadership, professionalism and a compelling offer across multiple platforms.

MOORESVILLE, N.C. — Lowe's announced that for the 2011 to 2012 school year it will donate more than $4 million to support education. 

Through its Lowe's Charitable and Educational Foundation, the company is providing funds for school systems across America through Lowe’s Toolbox for Education grants; Teach for America; Project L.I.F.T; Hispanic Scholarship Fund; Thurgood Marshall College Fund; Lowe’s Scholarships and Carl Buchan Scholarships.

WAYNE, N.J. — Ahead of the holiday season, Toys"R"Us has announced the redesign of Imaginarium, further emphasizing its focus on exclusives this year. The company has revamped Imaginarium, the company's exclusive, specialty learning brand. The brand has been given an updated logo and 50 new products designed to promote childhood development by stimulating visual, auditory and manual senses. Toys"R"Us announced that it is inviting customers to experience the Imaginarium redesign at special in-store shops beginning Oct.

TOPEKA, Kan. — Payless announced that it is supporting breast cancer awareness with the sale of a special earring set. Sales from the earrings, which cost $2 and are available in stores and online, will go toward helping Susan G. Komen for the Cure, the world's largest breast cancer organization and the largest source of non-profit funds dedicated to the fight against breast cancer.  

Morrisville, N.C. -- Macy’s and  J.C. Penney Co. rank as the nation’s top “local” advertisers, according to a new report from RSR Research. The study, “The Local Approach: The State of Localized Advertising in Retail,” finds most major retailers are missing huge opportunities to drive store traffic through localized digital advertising campaigns.

Minneapolis -- Best Buy Co. said Tuesday that it has cut its 2011 seasonal hiring plans to about half of last year’s staff numbers, in a move to curtail costs. This year’s plans call for 15,000 holiday workers, compared with 29,000 hired last year.