Marketing Tactics

Yummy Market, in the Toronto suburb of Vaughn, offers a European-styled shopping experience. The 50,000-sq.-ft. supermarket is focused on prepared foods and imported specialties, and includes a 3,050-sq.-ft. bakery/patisserie with breads, cakes and pastries baked from scratch.
     

JACKSONVILLE, Fla. — Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods industry, is partnering with the Wounded Warrior Project to hold the 2013 Believe in Heroes campaign. 

Thanks to an agreement between Meijer and Voyager network owner U.S. Bank, Fleet drivers can now use their Voyager network fuel cards at Meijer gas stations in the Midwest.

Cardholders presenting U.S. Bank Fleet Cards or those issued by any of the bank’s Voyager network partners can now make purchases at 189 Meijer fueling sites in Michigan, Ohio, Indiana, Illinois and Kentucky.

Miami, Fla. — Miami City Ballet’s Board of Trustees today elected former Macy’s executive Susan D. Kronick as its new president of the board.

New York -- With 25% of annual flower sales (for an estimated $1.9 billion) tied to Mother’s Day, it’s no wonder the holiday looms large for 1-800-Flowers. IBM is helping the retailer simplify Mother’s Day gift-giving for its digital customers no matter where or how they shop, including through the website, with a mobile device or via social media.

Princeton – A substantially higher percentage of Americans (60%) would rather save money than spend it (37%), according to a new Gallup poll. Consumer show little difference in these preferences according to demographic categories such as age, gender, education and political party.

LOS ANGELES — Bebe has appointed former Limited executive Keith Keegan as SVP of marketing. In his new role, Keegan will lead all aspects of marketing and branding across all channels of the business. He will report to CEO Steve Birkhold.

WOONSOCKET, R.I. — Rite Aid has Pantry, Walmart has Great Value and now CVS/pharmacy has added Total Home, a new home care product line available exclusively at CVS/pharmacy stores nationwide, to its store brand portfolio.

The company is leveraging the store brand offering — which includes facial and bath tissue, paper towels, trash bags, food storage necessities, kitchen and bathroom cleaners, bulbs and extension cords — to strengthen its position among the one-stop shopping key players.