Marketing Tactics

Cupertino, Calif. -- Apple announced Wednesday that its co-founder Steve Jobs has died at age 56. Jobs suffered from a rare form of pancreatic cancer, and stepped down from his CEO post in August.

Apple released a brief statement, saying "We are deeply saddened to announce that Steve Jobs passed away today. Steve's brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve."

NAPERVILLE, Ill. — OfficeMax announced that, together with its retail customers, it has donated more than $1.7 million in classroom supplies to teachers nationwide through OfficeMax's annual A Day Made Better classroom surprise events, which help provide economic relief and encourage national support for teachers.

Wednesday marked the fifth year of the A Day Made Better program, in which OfficeMax associates surprise 1,000 teachers in their classrooms with $1,000 each worth of school supplies – $1 million in sum.

NEW YORK — American Eagle Outfitters announced that it has teamed up with Cotton Incorporated to launch a denim recycling program at more than 850 American Eagle Outfitters stores and 47 college campuses across the United States.

BENTONVILLE, Ark. — While Toys"R"Us and Kmart were among the first retailers to release their hot toy lists, Walmart wasn't too far behind this year, offering many of the same toys as the aforementioned companies, and even some exclusives. 

DALLAS — In an effort to encourage Americans to cook low-cost, heart-healthy meals at home, the charitable arm of Walmart and the American Heart Association have partnered on a new initiative.

The Simple Cooking with Heart program includes live demonstrations, online how-to videos, tips, recipes and free downloadable "host kits," which encourage people to host in-home parties to practice cooking simple, affordable and healthy meals with family, friends and neighbors, the Walmart Foundation and the American Heart Association said.

NEW YORK — Global information services company Nielsen announced the passing of one of its former executives.

Arthur C. "Art" Nielsen, Jr., 92, helped Nielsen create such innovations as consumer and performance surveys, market share, department and food index and television ratings, during his tenure as chairman and president. Nielsen's father, Arthur C. Nielsen, founded the company in 1923. Nielsen, Jr., joined the company in 1945 and retired in 1983, according to the New York Times.

New York City -- J.C. Penney is adding holiday shops on its main floor, the Associated Press reported.

The "Wrapt" shop concept will debut in the company’s Manhattan store this week. It will be rolled out to the chain’s stores nationwide on Oct. 24.

The in-store shops will carry about 300 items, with the majority exclusive to J.C. Penney, according to the report.

General Growth Properties is leveraging social media to promote Halloween. The mall owner has launched an online Halloween photo contest that prompts participants – from Oct. 17 through Nov. 2 -- to visit their local GGP mall’s Facebook page and upload a Halloween photo for the opportunity to win a family vacation for four to Universal Orlando Resort.

Paraiso Town Center in the Thousand Oaks, Calif., master-planned community of Dos Vientos Ranch is being renamed The Village at Dos Vientos Ranch, announced Peter Cohen, president of Paradise Capital Group, which acquired the 50,000-sq.-ft. mixed-used retail and office complex in June 2010.

A new name was very important toward rebranding and marketing the property, said Cohen. “We wanted to give the center a fresh start with a new name that was easy to pronounce and remember,” he said.

New York City -- Marimekk, the Finnish textile and clothing design company, will open a flagship in New York City, on Oct. 6. Located on Fifth Avenue in the Flatiron District, the store will act as a showcase for new products.

The NYC store is based on the same concept as the Marimekko flagship opened in Helsinki earlier this year. Both locations were designed by the Japanese architectural firm IMA in cooperation with Marimekko's own shop design team.