Marketing Tactics

CAMDEN, N.J. — Campbell Soup Company and its Pepperidge Farm division were among those honored for consumer-driven innovation in product packaging at the DuPont Awards for Packaging Innovation.

Foxborough, Mass. -- Gourmet cupcake bakery Cupcake Charlie’s will celebrate the opening of its fourth location on May 18, at Patriot Place in Foxborough, Mass.

The growing business also has locations in Mashpee, Plymouth and Newport, R.I.
 

Fort Worth, Texas -- RadioShack is partnering with Maker Media to offer a line of exclusive DIY electronics products such as robotics, kits and tools. The cobranded product line, which includes items such as moldable plastic and youth robotic and remote control hobby kits, will be available in the fall.

"DIY is part of RadioShack's DNA," said Dawn Callahan, VP of merchandising, RadioShack. "We're grateful to be part of a wonderfully loyal community of makers, and we listened when they told us how we can help bring their ideas to life."

NEW YORK & CHICAGO — Global management consulting, technology services and outsourcing company Accenture is acquiring Acquity Group to help it strengthen its e-commerce and digital marketing capabilities. 

New York - Ethnic consumers represent strong potential for retailers, according to new data released by the Nielsen Company. For example, the 43 million African-Americans in the U.S. (about 14% of the population) buy more hand and body lotion products than the average consumer.

CHICAGO — Indianapolis-based appliance and electronics retailer HH Gregg is looking to Leo Burnett USA and Spark SMG, a full-service media agency of Starcom MediaVest Group, to help it expand brand awareness for its products.

"From the beginning, Leo Burnett and Spark demonstrated a deep understanding of our business and our vision for the future," said Jeff Pearson, SVP of marketing. "After a diligent process we chose Leo Burnett and Spark as the best agencies to help us build a winning national brand."

RACINE, Wis. — Fisk Johnson, SC Johnson's chairman and CEO, has been named "Friend of the Library" by the Racine Public Library. Johnson received the award for sponsoring the Racine Reads: Dream Big! program during the 2011-2012 school year. 

The program challenged 10,000 local elementary school students to read 1 million books during the school year — an average of 100 books per child. Students rose to the challenge, by more than quadrupling the national average, by reading 180 books per student and 1.8 million books in total. 

FORT WORTH, Texas — RadioShack has partnered with Maker Media, the creators of Make Magazine, Makezine.com, and Maker Faire, to tap into the DIY market. Maker Media and RadioShack will collaborate on an expansive DIY product lineup, exclusively carried at RadioShack and Maker Shed, including kits, robotics and tools.