HSN takes QR to TV

ST. PETERSBURG, Fla. — HSN is bringing Quick Response (QR) codes to a new shopping frontier by becoming the first retailer to use them on television.

Through Oct. 10 as part of the company's Innovation Weekend event, HSN will debutQR codes on its HD channel, which currently reaches approximately 43 million households. Customers will be able to scan the QR code of hundreds of products, the company said, giving them access the product information page on their mobile device, learn more about the product and purchase with ease.

"Innovation is an integral part of our company, whether it's the innovative products we present or the groundbreaking ways we use on-air QR codes to engage and interact with our customers," said Jill Braff, EVP digital commerce at HSN. "Women turn to HSN's trusted experts to educate and empower them to make informed purchases. Top electronics brands like Sony, Microsoft and Samsung recognize the power of HSN to introduce new technologies and we look forward to the products they will be debuting during our Innovation Weekend event."