Marketing Tactics

SAN LEANDRO, Calif. — The North Face, the outdoor product company specializing in outerwear, footwear and backpacks, is partnering with state parks around the country to encourage participation in outside activities. 

NEW YORK — Macy’s is getting ready for its eighth annual national Shop for a Cause charity shopping event, to be held Saturday, Aug. 24, and the retailer is inviting eligible charities to sign up now. 

The one-day-only shopping event was created to support local charities’ fundraising efforts. Since 2006, the event has helped raise more than $46 million for thousands of charities nationwide. In 2012, more than 7,000 charities signed up to participate. 

NEW YORK — D’Agostino Supermarkets is partnering with online discount provider Aisle50 to offer exclusive deals and discounts on national, local grocery and consumer packaged goods brands.

CAMBRIDGE, Mass. — Men’s Wearhouse is looking to CQuotient to help it develop email campaigns tailored to individual shoppers at its brick-and-mortar stores and e-commerce sites.

The announcement comes just a week after the specialty retailer launched a revamped version of its flagship online site. 

CAMBRIDGE, Mass. — Men’s Wearhouse will tailor email campaigns to individual shoppers using personalized email marketing technology from CQuotient. The solution will allow Men’s Wearhouse to capture data across consumer touchpoints and use predictive algorithms to target customers with individualized email messaging.

COLUMBUS, Ohio — Shopping malls continue to be popular with consumers because they offer hands-on shopping experience, according to results of a new survey from Glimcher Retail Monitor. Consumers cite reasons such as ability to try on clothes and accessories (74%), the shopping experience (55%) and store variety (49%) for going to the mall.

SAN DIEGO — Walmart, Sam’s Club and Operation Homefront kicked off their nationwide series Saluting Heroes Together with a community-wide military appreciation event in San Diego on Armed Forces Day, Saturday, May 18. 

The event was the first in a series of tributes the organizations are hosting across the country to honor men and women who have or are currently serving, as well as their families.

GOODLETTSVILLE, Tenn. — The Dollar General Literacy Foundation has awarded more than $6 million in grants to more than 725 schools, nonprofits and literacy organizations to support adult, family and summer literacy programs.