Marketing Tactics

BENTONVILLE, Ark. — Two years of declining same-store sales at Walmart are poised to end next month when the retailer reports third quarter results that reflect positive momentum from a wide range of initiatives put in place during the past 12 months, judging from comments made by senior executives during an all day meeting with analysts on Wednesday.

New York City -- Uniqlo, the expansion-minded Japanese apparel retailer, on Friday will open its largest store in the world, an 89,000-sq.-ft. flagship on Fifth Avenue. The three-level store reflects the chain’s ambitious designs on the United States and also the changing nature of Fifth Avenue, which is experiencing an influx of moderately-priced retailers.

Uniqlo is looking to grow its business to $50 billion by 2020. U.S. expansion figures into its strategy.

By Martin Walker and Martin Walker, A.T. Kearney’s Global Business Policy Council

The fastest-growing age group worldwide in this century will be people over the age of 60. What must retailers and manufacturers know to adapt to this older consumer group? In the first-ever international survey of consumers over the age of 60, A.T. Kearney interviewed 3,000 people in 23 countries to find out what mature consumers want. The short answer: prices and labels they can read, packaging they can open, and more places to sit down in stores.

Nashville, Tenn. -- The Congressional Coalition on Adoption Institute (CCAI) honored IHL president and Retail Orphan Initiative (RetailROI) co-founder Greg Buzek with the first annual Paul Singer Award at the 13th Annual Angels in Adoption Congressional gala. RetailROI is a charitable foundation that was established to help the 400 million orphaned and vulnerable children worldwide.

The award was presented in a ceremony on Oct. 5, in Washington, D.C.

New York City -- Ann Inc., parent to Ann Taylor and Loft brands, announced Wednesday it will launch a four-year investment in young women’s leadership.

In past columns, I have talked about restaurant group think and the tendency of dining concepts to overfill a niche. I’m becoming concerned that athletic apparel is in danger of the same thing. We now have three big players in this space: Lululemon, Lucy, and, more recently, Gap’s new Athleta concept. It seems that each has successfully carved out a lucrative niche in the world of contemporary athletic apparel, but it feels to me like it may be the latest retail “trend-du-jour.”

Japanese retailer Uniqlo will officially open the doors to its Fifth Avenue global flagship on Friday, Oct. 14. But after a sneak peak of the store, all I can say is “Wow!” At 89,000 sq. ft., Uniqlo is massive — with 100 fitting rooms, 45 checkouts, 100 LCD screens, four glass elevators, and three floors of merchandise. It feels more like a high-tech department store than a specialty store.

BENTONVILLE, Ark. - Increased localization of shopper marketing efforts at Walmart is now possible via Facebook following the retailer’s announcement that it would create approximately 3,500 store-specific Facebook pages to serve its nearly 9.5 million fans.

Walmart chief marketing officer Stephen Quinn said the move was an example of the company’s ongoing effort to engage with and listen to customers who desired a more localized experience on Facebook.

New York City -- The National Retail Federation has announced that President Bill Clinton will deliver the keynote address at the NRF’s 101st Annual Convention in New York City.

Clinton, who will speak on "Embracing our Common Humanity,” will deliver his address on Jan 16, 11 a.m. 12 p.m.

Bentonville, Ark. -- Wal-Mart Stores said Tuesday it will launch a “My Local Walmart” Facebook application, which will allow more than 3,500 Walmart stores to interact direct with their local customers and some 9 million total Facebook fans.

The "My Local Walmart" Facebook application will provide locally relevant information on everything from new products and sales information, to details on in-store events.