Marketing Tactics

LEXINGTON, Mass. — Stride Rite Children's Group's first-ever multichannel loyalty program, launched in Nov. 2012, has leapt beyond the million member milestone within six months.

The company estimates that 75% of specialty store and online transactions are associated with a rewards member.

San Francisco -- A new U.S. study conducted online by Harris Interactive and commissioned by Placecast showed that fathers use their mobile phones to save money.

The Wave IV poll in the Alert Shopper series of research revealed that 58% of American dads with smartphones said they had taken action on a promotion or coupon received on their phones, outpacing moms and those without kids.
 

FORT WORTH, Texas — Global workwear brand Dickies has teamed up with country music group Eli Young Band. They are offering fans an opportunity to meet the band on the No Shoes Nation Tour with Kenny Chesney.

KANSAS CITY, Kan. — Red Legacy, a commercial real estate developer for shopping centers, has hired Stacy Scheelk as its new senior director of new business development.

Scheelk is a shopping industry expert with a background in local, regional and national business development and marketing. She will be charged elevating and maximizing the potential of each development by fomenting partnerships, securing sponsorships, creating specialty retail and increasing ancillary income.

DALLAS — Huggies has tapped former Miss Universe Zuleyka Rivera as its latest brand ambassador. Rivera will be promoting Huggies' new diapers and wipes.

"This past year has been filled with some amazing moments, like the birth of my son, Sebastian," Rivera said. "Parenting has been full of surprises — the good, the bad and the messy. That's why I rely on Huggies diapers and wipes to help us pass any test and keep Sebastian clean and dry."

TORONTO — A same-store sales decline at Lord & Taylor was not enough to keep Hudson's Bay Company's first quarter results for the period ended May 4 in the cold, thanks to strong same-store sales growth at Hudson's Bay.

The company's retail sales were $884 million for quarter, a 4% increase from $848 million for the first quarter a year ago. Consolidated same-store sales grew 4% in the first quarter. Hudson's Bay same-store sales grew nearly 8%, and were partially offset by a same-store sales decline of 1.4% at Lord & Taylor.

Chicago -- Omnichannel specialty apparel retailer Threadless takes an active approach to Twitter marketing that has resulted in significant lifts in site traffic and customer engagement. At the recent Internet Retailer conference in Chicago, representatives from Threadless and Twitter discussed how retailers can get more from their Twitter campaigns.

“Every tweet was a call to action,” said Threadless Marketing Director Todd Lido. “We were seeing growth but it felt like the strategy was getting stale.”

PURCHASE, N.Y. — PepsiCo has chosen three schools as the grand prize winners of the 2012-13 PepsiCo Dream Machine Recycle Rally, a national recycling program and contest designed to encourage students to recycle every day.