Marketing Tactics

Minneapolis -- Target Corp.’s profit increased a better-than-expected 3.7% in the third quarter to $555 million, up from $535 a year earlier. The retailer’s performance was helped by solid spending and improvement in its credit card business.

Revenue rose 5.4% to $16.05 billion. Same-store sales were up 4.3% in the quarter.

NEW YORK — Macy's announced that it will debut Ideology, a new brand of activewear, this spring. Cheryl Burke, renowned professional dancer and two-time winner of Dancing with the Stars, will serve as the face of the new brand.

New York City -- Saks Inc. reported Tuesday that profit for the quarter ended Oct. 29 slid to $17.8 million from $36.3 million a year earlier, still beating Wall Street expectations. Last year’s results were boosted by a large tax reserve-related gain.

Revenue rose 5% to $692.3 million from $658.8 million, surpassing analysts’ predictions of $690.6 million. Results were boosted by more full-price selling and fewer promotions.
 

HONOLULU — Walmart is firming its commitment to Asia Pacific economies, the company announced at the annual Asia Pacific Economic Cooperation (APEC) CEO Summit in Honolulu, Hawaii, Nov. 11 to 14. 

PLEASANTON, Calif. — Safeway dedicated Veterans Day weekend to pay tribute to past and present service members and raise money for an organization that provides programs and outreach to those who were severely injured while serving their country.

Beginning Veterans Day, Nov.  11 through Nov. 13, all U.S. Safeway stores helped raise funds for the Wounded Warrior Project.

BENTONVILLE, Ark. — Walmart has launched a Facebook campaign that is looking to aid local organizations that are providing such basic needs as food, shelter, clothing and baby supplies to their respective communities.

WAYNE, N.J. — Toys"R"Us has become the latest retailer to join the trend of starting "Black Friday" on Thanksgiving night. The company announced that, for the first time, it will open its doors at 9 p.m. on Nov. 24. On Nov. 24, customers will also find the company's Thanksgiving-weekend circular, whichis filled with more than $12,500 in savings, including doorbusters, Thursday through Saturday discounts and free gift-with-purchase offers, Toys"R'Us said.

SECAUCUS, N.J. — The Children's Place Retail Stores has announced the appointment of Lori Tauber Marcus as SVP chief marketing officer, effective Nov. 16. She will be responsible for brand strategy, e-commerce, CRM, creative services, public relations, social media and visual merchandising. She will report directly to Jane Elfers, president and CEO.

MATTHEWS, N.C. — Family Dollar is expanding into California for the first time with the opening of four new stores in Ontario, Rialto, Riverside and Fontana. The company's aggressive growth plans also include 450 to 500 new stores to be opened in fiscal 2012.  

New York City -- Tiffany & Co. on Monday launched its first annual web-based Corporate Responsibility Report.

The website (tiffany.com/sustainability) details the jeweler’s 2010 sustainability performance, and provides insight into its standards and operations regarding the sourcing of precious materials, as well as includes information on eco-friendly packaging and catalogs.