Marketing Tactics

AUSTIN — While 46% of consumers are more inclined to purchase a product if it is eco-friendly, nearly 60% are unwilling to pay more money for that eco-friendly product or service, according to new research.

ST. PETERSBURG, Fla. — HSN has named Anne Martin-Vachon chief merchandising officer, effective May 14. Martin-Vachon will oversee HSN's merchandising and planning teams and report directly to Mindy Grossman, CEO of HSNi.

Los Altos, Calif. -- Survey results released Thursday by catalog shopping app Catalog Spree showed that 89.8% of American shoppers would prefer to receive their catalogs digitally and would opt out of the paper versions if they could receive a digital copy instead.

The survey also revealed that more than half (55.1%) of respondents would prefer all of their catalogs in digital form. Today, some 19 billion catalogs are mailed in the United States each year.

Atlanta -- The Coca-Cola Retailing Research Council has published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn.

BENTONVILLE, Ark. — Grilling is the theme of Sam's Club's annual "Spring Taste of Sam's Club" event, and the retailer is inviting members and non-members to sample some unexpected grilling options at its free event taking place Friday, April 27 to Sunday, April 29 from 11 a.m. to 6 p.m.

HONG KONG — TV manufacturer TCL Multimedia Technology Holdings has entered into an agreement with Ikea for the development of its innovative concept of complete TV solutions that includes TV, sound system and furniture.

According to a TCL press release, the partnership will enable Ikea to offer customers designated electronic products integrated into furniture that are operated by only one remote controller, boasting the seamless blend of advanced technology and creative interior design.

HOFFMAN ESTATES, Ill. — In honor of Earth Day, Sears Holdings is currently offering several discounts and product promotions designed to help customers improve their environmental performance. These include up to 25% off all Energy Star qualified appliances at Sears plus up to 25% off all dryers plus extra 5% off all appliances with your Sears card through April 19.

Boston -- Aberdeen Group’s 3rd annual Retail and Consumer Markets Summit, Retail on Broadway: Game-Changing Technologies -- Creating a Winning Game Plan, will be held May 1-2, at the Millennium Broadway Hotel, New York City.

NEW YORK — Macy's will soon have a Brazilian feel when the company debuts "O Mercado, the Market at Macy's" on April 22 in about 300 stores and online at Macys.com. The company describes O Mercado as a curated shop of Brazilian products, and it is the next installation of the retailer's "Brasil: A Magical Journey" campaign, which will officially kick off on May 16.

Duluth, Ga. -- Airport retailers around the globe are missing out on valuable opportunities to generate more revenue from time-starved and mobile-enabled travelers, according to a recent survey by NCR Corp., a leading provider of airline and airport self-service, retail, wayfinding and mobile solutions.