Marketing Tactics

QUINCY, Mass. — Stop & Shop hosted a Healthy Kids Summit at McCoy Stadium in Pawtucket, R.I. with help PawSox infielder Tony Thomas; the Boys & Girls Club of Pawtucket; Dr. Marjorie Nasin, director of Clinical Pediatrics & Pediatric Education at Memorial Hospital of R.I.; and the Rhode Island Community Food Bank. 

NEW YORK — Sequential Brands Group, the parent company of Heelys wheeled footwear, plans to overhaul the footwear collection and expand into new product categories, including backpacks and other back-to-school accessories.

Canton, Mass. – To mark the first anniversary of its mobile gifting/payment app, Dunkin’ Donuts is launching a sweepstakes on Twitter. The sweepstakes, called “DD Mobile Appiversary,” will give 365 consumers a $10 Dunkin' Donuts mGift.

New York -- Express staged a fashion show on Friday in New York City's Times Square, providing the specialty retailer with a promotional platform to preview upcoming collections.

Male and female models showed off the retailer's Holiday 2013 collection, which is not scheduled to hit stores for a few months yet, as part of an ad campaign shoot.

"The Holiday 2013 collection is really about a lot of sparkle, shine, glamour and obviously New York City," said Express president David Kornberg.

HAMPSTEAD, Md. — JoS. A. Bank customers did not respond as favorably to some of the company's marketing campaigns as they did in the prior year leading to a total sales decline of approximately 11% in the second quarter ended Aug. 3.

The company expects earnings for the quarter to be approximately $0.49 to $0.53 per diluted share, compared with $0.83 per diluted share in the second quarter of 2012.

New York -- Tiffany & Co. today released its annual Corporate Responsibility Report, which affirms what the retailer says are efforts to positively improve the entire jewelry supply chain. This includes promoting responsible mining standards and increasing awareness about critical issues affecting the industry, such as the environmental concerns surrounding the development of the proposed Pebble Mine in Bristol Bay, Alaska.

Las Vegas -- Disney Store has opened its newest store, located at the Fashion Show Mall in Las Vegas, and featuring a wider array of immersive experiences.

Grand-opening on Aug. 17, the new Disney Store will include a Disney Princess castle, magical trees, Disney∙Pixar CARS neighborhood and the Disney Store Theater; unique to Las Vegas is a custom skyline on the ceiling with iconic Disney storytelling scenes and Nevada landmarks.

Evanston, Ill. — Three new tenants are coming to the 212,373-sq.-ft. Evanston Plaza on Chicago’s North Shore, according to Mid-America Asset Management Inc. www.midamericagrp.com, the exclusive representative of the center.

DaVita, a division of DaVita HealthCare Partners Inc., signed a lease for 10,000 sq. ft. and plans to open a kidney dialysis center in the fall of 2013. The U.S. Army & Marines lease 2,424 sq. ft. for a recruitment center. Papa Romeo’s Pizza has taken 1,464 sq. ft.