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Opportunity to surprise and delight awaits $1.4 billion marketing man
Jeffrey Jones hit the marketing world’s equivalent of the lottery by landing the top marketing job at Target, a company with a well deserved reputation for clever campaigns and innovative brand activation strategies that will spend an estimated $1.4 billion on advertising this year. What more could a marketer ask for?
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Walmart gives away nearly $1 billion in 2012
BENTONVILLE, Ark. — As a large, profitable retailer, Walmart is expected to give back. While many could argue it could do more, the company gave away $958.9 million in cash and in-kind contributions around the globe during the fiscal year ending Jan. 31. The company's U.S. giving grew nearly 20%, largely due to increased donations of produce, meats, poultry and other nutritious food to local food banks from Walmart stores, Sam's Club locations and distribution centers.