Marketing Tactics

By Karen Lowe, [email protected]

FAIRFIELD, Calif. — Halloween may still be a couple of months away, but Jelly Belly Candy Company has unveiled the third edition of its BeanBoozled collection of jelly beans.

The third edition features new flavors such as Stinky Socks and its twin Tutti-Fruitti and Lawn Clippings with its double Lime. BeanBoozled jelly beans come in 20 flavors — 10 “weird and wild flavors” which look exactly like 10 “tasty flavors,” according to the company. 

JACKSONVILLE, Fla. — Winn-Dixie has its eye on back-to-school shoppers who are stretching budgets at the height of the back-to-school season. It plans on freezing prices throughout a 10-week period on hundreds of products across every category and department across the store. 

Indianapolis – H.H. Gregg is opening a new store in Bloomington, Ind. on Aug. 15. The new location at 240 North Gates Street will replace the previous location at 606 West Gourley Pike.

Seattle -- REI announced plans to open a store in Knoxville, Tenn., in fall 2014.

The 23,500-sq.-ft. store, at Papermill Plaza, will include a bike shop that provides expert assembly and repair services, and a community space to host outdoor-related classes, presentations and events.

Deborah Cavanagh has joined women’s specialty retailer Coldwater Creek as SVP and chief marketing officer after serving in a similar capacity at the LOFT division of Ann Taylor.

Cavanagh will join the company September 16 and lead multi-channel brand marketing and creative services, reporting directly to Coldwater Creek president and CEO Jill Dean. Her appointment follows the release of disappointing first quarter results that saw same store sales at the operator of 347 stores decline 10.5%

Canton, Mass. -- Dunkin' Donuts announced the signing of a multi-unit store development agreement with existing franchise group Travel Mart for seven new restaurants in La Crosse and Eau Claire, Wis.

The first restaurant is planned to open in 2014 and the remainder by 2020.

NEW ALBANY, Ohio — Hollister Co., a division of Abercrombie & Fitch Co., is partnering with Keds, a division of Wolverine Worldwide, to release an exclusive line that features signature Hollister patterns on Keds-brand sneakers. 

The exclusive Hollister + Keds sneakers will be available only at HollisterCo.com, but will be on display inside Hollister stores so shoppers can get a closer look.