Marketing Tactics

Washington, D.C. -- The National Retail Federation and the Retail Association of Nevada hosted Rep. Mark Amodei, R-Nev., at a retail roundtable discussion. More than a dozen community retailers and small business owners gathered to address the industry’s challenges and public policy priorities.

RACINE, Wis. — For the fourth year in a row, SC Johnson will be the major sponsor of the 11th annual free backpack giveaway at the mayor's back-to-school Stay-in-School festival Monday, Aug. 19, from 2-6 p.m. at Festival Park in Racine, Wis.

Students in grades K-12 will receive a free backpack filled with age-appropriate school supplies.

Los Angeles — Self-proclaimed beauty and fashion junky, Jennifer Geisman, creator of Beautygrl.com, has begun writing a new fashion and lifestyle blog, “Fearless Fashionista,” for four Southern California retail centers, owned and managed by General Growth Properties.

The centers include Galleria at Tyler, Glendale Galleria, Northridge Fashion Center and Otay Ranch Town Center. The blog is available at each center’s website.

Kellogg is looking to BrightRoll, an independent video advertising platform, to help the company simplify and maximize the efficiency of its digital video advertising.

Kellogg is expanding its video advertising capabilities and leveraging BrightRoll’s platform to boost brand awareness among a growing digital audience, as consumer viewing habits shift from television to computers, mobile devices and connected TVs. 

Little Rock, Ark. -- Dillard’s saw net income rise to $36.5 million in the quarter ended Aug. 3, compared with $31 million in the same period last year.

Revenue was flat at $1.48 billion and same-store sales edged up 1%, boosted by strength from ladies accessories and lingerie.

“Positive comparable store sales and gross margin expansion combined with continued expense control enabled us to report another quarter of year over year improvement,” said CEO William T. Dillard II.

Flu shots and nine other immunizations will now be offered year round by Sam’s Club pharmacists at more than 560 U.S. locations as the retailer looks to enhance member value and attract new members.

Beginning this month, Sam’s will begin offering flu shots and immunizations for diseases such as pneumonia, shingles, whooping cough, chickenpox, MMR (measles, mumps, rubella), meningitis, HPV (human papillomavirus) and hepatitis A and B.

What a difference 30, 20 or even 10 years make when it comes to consumer behavior. Thirty years ago, “24x7 shopping” meant mail-order catalogs. Smartphones, tablets and social media were barely part of the discussion 10 years ago. While observers attribute the rapid pace of change to technological advances, biology may play an equally important role. Scientists have observed that the human brain is incredibly plastic, even in adulthood, constantly adapting to trauma and environmental shifts.