Marketing Tactics

Seattle – Starbucks Coffee Company is opening its 500th location featuring Clover brewing, with plans to double the number of Clover locations globally by the end of 2014. Starbucks has offered its Starbucks Reserve coffees, a line of rare and exotic small batch single origin coffees brewed with the single-cup Clover system, since 2010.

By Karen Lowe, [email protected]

Deborah Cavanagh has joined women’s specialty retailer Coldwater Creek as SVP and chief marketing officer after serving in a similar capacity at the LOFT division of Ann Taylor.

Cavanagh will join the company September 16 and lead multi-channel brand marketing and creative services, reporting directly to Coldwater Creek president and CEO Jill Dean. Her appointment follows the release of disappointing first quarter results that saw same store sales at the operator of 347 stores decline 10.5%

Gaithersburg, Md. — Lakeforest Mall in Gaithersburg, Md., today announced a $1.2 million renovation plan. Improvements will include a reconfiguration of the center court, a new and improved children’s play area and new furniture for the food court.

Work will level the 5,245-sq.-ft. center court to create a space that will host community events such as the Lunar New Year Celebration, Summer Camp Expo and holiday promotions. Center court renovations will finish up by early November.

NORTHRIDGE, Calif. — Pharmavite LLC, one of the largest U.S. manufacturers of vitamins, minerals and other dietary supplements, has appointed Timothy Toll as its new EVP of sales.

NEWARK, N.J. — Inergetics, a developer of nutraceuticals and nutritional supplements, introduced Martha Stewart at the National Association of Chain Drug Stores Total Store Expo at the Sands Expo and Convention Center in Las Vegas Monday, August 12. 

Stewart was there to support the partnership between Martha Stewart Living Omnimedia and Inergetics, Inc. as well as to promote the launch of Martha Stewart Essentials — a complete line of whole-food-based supplements created with Inergetics, specifically targeted for women.

MENOMONEE FALLS, Wis. — Kohl’s Department Stores has donated $2 million throughout a three-year period to the Milwaukee Art Museum to continue the Kohl’s Art Generation program, a youth art education initiative.

Washington, D.C. – Seventy-two percent of online adults in the U.S. use social media. Data from the Pew Research Center's Internet & American Life Project shows that Twitter is helping drive this widespread social media use, as the percentage of Internet users who are on Twitter has more than doubled since November 2010, currently standing at 18%.