Marketing Tactics

MINNEAPOLIS — Target is investing more than $12 million in schools in 2012 through its library makeover program, and said it plans to give more than $1 billion for education by the end of 2015.

As part of its 2012 library makeover program, Target will renovate libraries at 32 elementary schools and revisit each of the 118 schools that previously received a Target School Library Makeover to provide additional reading resources for students and teachers.

WASHINGTON — If NRF's predictions come true, moms will be in for an especially good Mother's Day this year. According to NRF’s 2012 Mother’s Day consumer spending survey conducted by BIGinsight, the average person celebrating the holiday is expected to spend $152.52 on gifts, up from $140.73 last year. Total spending is expected to reach $18.6 billion.

Washington, D.C. -- Survey results released Tuesday by the National Retail Federation said that consumers are expected to stretch their dollars a little further this Mother’s Day to make sure mom has the perfect day.

According to NRF’s 2012 Mother’s Day consumer spending survey conducted by BIGinsight, the average person celebrating the holiday is expected to spend $152.52 on gifts, up from $140.73 last year. Total spending is expected to reach $18.6 billion.


Washington, D.C. -- The National Retail Federation announced that Bill Thorne has been named senior VP communications and public affairs. He will join NRF on June 1 to oversee the organization’s industry and public affairs communications strategy. Thorne currently serves as senior director Community Affairs at Walmart Corp.

It’s an intriguing scenario: This summer, a weekend soccer player will enter Adidas’ store in downtown Manhattan to buy a pair of top-of-the-line F50s. He will turn down offers of help and saunter to the right of checkout where four 46-in. touch-screens are stacked. He will tap the play button on a video showing two pros putting the $270 shoe through its paces on the pitch and then removing the digital MiCoach tracking device in the sole and plugging it into a computer to review their performances.

New York -- Kate Spade New York has chosen ConcretePlatform to enhance its international and domestic trading capabilities. Offered as a subscription-based cloud service, ConcretePlatform contains a number of flexible applications – accessed via a browser - that allow brands to trade with their partners across the wholesale, franchise and wholly owned markets, as well as the vast supply network that supports today’s retail community, the company said.

New York -- Pompei A.D. announced that Vanessa Rose has been promoted to chief marketing officer.

Previously, Rose was executive director of business development at Pompei A.D. As CMO, she will be responsible for overseeing the firm’s current expansion in the United States including Hawaii, as well as globally in Dubai and throughout Asia.
 

New York -- CBX announced the appointment of Marco Marcellini as a creative director in the retail environments group.

Marco, a native of Florence, Italy, brings over 12 years of experience as an architect and interior designer working on a wide range of high-end projects including retail, educational, cultural, corporate interiors, hospitality, and residential. In this new position at CBX he will be specializing in translating identities and brand strategies into 3D environments.

Seattle -- Starbucks Coffee Co. has announced a partnership to open a store inside each of the six Disney properties in California and Florida.

The first will open this summer, at Disneyland California Adventure in Anaheim, Calif. Starbucks will be located in the Fiddler, Fifer and Practical Café on Buena Vista Street, which is designed to transport patrons to 1920s Los Angeles. The store’s location plays off the Spanish/Mexican architecture of the period, and Starbucks baristas will wear 1920s-inspired attire.

NEW YORK — Ann Inc., the parent company of Ann Taylor and Loft, has launched AnnCares360, a program in partnership with Good360, the nonprofit leader in product philanthropy. The program will facilitate the donation of available displays, marketing items, and fixtures to local charities that support women and children.

Through the program, all Ann Inc. stores can enter valued, reusable goods into a tracking system that will link to Good360's online product donation marketplace and its network of more than 26,000 charities.