Marketing Tactics

HOFFMAN ESTATES, Ill. — Sears Outlet stores will offer all past and present, uniformed service members 10% off anything in store on Armed Forces Day, May 19. All Active Duty, Reservist, National Guard, retirees and dependents from the Armed Forces (Army, Navy, Air Force, Marines, Coast Guard), Uniformed Law Enforcement and Fire/Rescue Personnel, are encouraged to visit one of the 120 Sears Outlet stores throughout the United States to redeem this exclusive offer.

Gurnee, Ill. -- Construction has begun on a 140,000-sq.-ft. full-line Macy’s that will anchor a new full-price wing at Gurnee Mills, in Gurnee, Ill.

With the addition of the department store, which is expected to open in late summer 2013, Gurnee Mills said it will be distinguished as the first hybrid shopping destination of its kind, combining full-price, outlet and value retail all under one roof.

This is not your father’s (or my father’s) RECon. True, the conference wasn’t called that back then, but it is clear to me that this influential annual event is evolving. I see three relatively new RECon trends/developments that I think are significant beyond the conference itself; indicating bigger-picture changes within the broader retail real estate industry:

Stronger international presence

Atlanta -- Home Depot reported Tuesday that profit for the first quarter rose a healthy 27.5% to $1.04 billion, aided by warmer weather during the period.

Sales rose 6% to $17.81 billion from $16.8 billion, missing analysts’ forecasted $17.89 billion in revenue. The company boosted its 2012 outlook based on year-to-date performance. Same-store sales increased 5.8% in the quarter, with a strong 6.1% gain in the United States.
 

New York -- The world’s largest retailer is taking steps to display its home-improvement prowess through a digital marketing campaign centered on a “Projects Made Simple” area at Walmart.com.

The area is organized by home improvement project. For instance: how to stain a deck, install a water filter system, caulk a window or install a towel bar. In the deck video, an unidentified handy man narrator explains, “All the tools are available at Walmart to get you going.”

Washington, D.C. -- A Tuesday report by the Commerce Department showed that U.S. retail sales during the month of April edged up 0.1%, following a 0.7% gain in March and marking the smallest rise of the year so far. The gain was in line with projections.

Excluding auto sales, retail sales climbed 0.1% in April.

NEW YORK — New research that will appear in the upcoming issue of the Journal of Marketing Research explores consumer sentiment over the extension of a premium brand outside of its typical category.

COLUMBUS, Ohio — Big Lots is recognizing Armed Forces Day by offering a special discount for armed forces personnel and their families. On Saturday, May 19, all active, reserve, and retired service members will receive a 10% discount on their qualifying in-store purchases by presenting military identification. The discount can also be applied to sale and clearance items.

HOLLYWOOD, Calif. — Paul Frank is partnering with Babies"R"Us to launch all-new Small Paul designs that will be available exclusively at Babies"R"Us stores nationwide beginning May 23. The joining of these two brands, which are both distinguished and playful in nature, is sure to create buzz among moms and fans of all ages.

The line will include apparel and accessories, available in sizes 0 to 5T, as well Small Paul-branded bags, backpacks, footwear and hosiery, and plush toys.

New York -- Kohl’s, Nordstrom and Target  ranked first in their categories in a new survey by Harris Interactive The 2012 Harris Poll EquiTrend (EQ) study surveyed Americans about brands across several retail segments, revealing which brands prompted them to open their hearts—and consequently—their pocketbooks.