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Amazon releases API for in-app purchases
Seattle – Amazon.com has introduced the Mobile Associates API for Kindle Fire and other Android devices, enabling developers to sell physical and digital items from Amazon.com within their apps and games. Developers and members of the Amazon Associates program (the API is technically an extension of the program) can now sell a single item from within an app or game, showcase a category of goods, or bundle the purchase of physical goods with the purchase of digital goods.
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Hershey deploys strategy for global growth
HERSHEY, Pa. — The Hershey Company has selected Universal McCann to handle its global media planning and buying activities.
Hershey’s global media assignment includes all paid media, including TV, print, digital and Hispanic for the U.S. business — the company’s largest — as well as Hershey’s growing international businesses.