Marketing Tactics

Dallas -- Loyalty and marketing solutions provider Alliance Data Systems Corp. said Thursday that it has signed a multi-year agreement to create and manage a new private-label credit card program for online jewelry retailer Blue Nile.

ST. PETERSBURG, Fla. — HSN is launching an exclusive collection of fashion jewelry inspired by some of Universal Pictures' most iconic films. In celebration of the legendary studio's centennial anniversary, The Universal Vault Jewelry Collection—consisting of necklaces, bracelets, rings, earrings and pins—is designed to bring to life the romance, adventure and prestige of the past 100 years in film, HSN said. In 2012, Universal will be restoring and re-releasing 13 of its most well-known films.

NEW YORK — Gap has launched a new global marketing campaign focused on its new t-shirt collection. The line will include three categories—The Now Tees, The Essential Tees, and The G Tees— as well as other t-shirt-inspired styles including dresses, skirts, tanks and rompers.

Atlanta -- A Wednesday report by First Data found that April sales were negatively impacted by a March Easter, but that there has been an earlier start to the spring spending season.

Cirrus Healthcare has introduced a new line of earplugs featuring SpongeBob SquarePants. According to the company, these earplugs, which can be used for swimming, showering, or noise reduction, are made with soft silicone and are the only ones of their kind to use ACTIValoe.

SpongeBob SquarePants earplugs come in packs of three and six printed reusable pairs in a waterproof  carry case, with an SRP of $5.49. Suitable for all ages, they are available in CVS and other selected retailers from July onwards.



 

HOFFMAN ESTATES, Ill. — Sears has launched Team Up to Stop Bullying, an anti-bullying initiative designed to bring solutions quickly and effectively to bullying victims, families, educators and communities.

SAN BERNARDINO, Calif. — Stater Bros. reported its second-quarter results for the period ended March 25.

The retailer's consolidated sales for the quarter rose nearly 2.7% to $937.7 million, compared with the year-ago period, while same-store sales also rose nearly 2.7%. Second-quarter net income totaled $16.4 million, compared with $9.3 million for second quarter of the prior year.

MONTVALE, N.J. — A&P president and CEO Sam Martin, will be the star of the retailer's new integrated marketing campaign highlighting the company’s vision to be the best neighborhood food and drug store by offering high-quality, localized products, enhanced services and greater value, the company announced Wednesday.

SAN FRANCISCO — Gap Inc.'s online shop, Piperlime, will make its retail store debut this fall, at 121 Wooster St. in the SoHo neighborhood of New York City.

The new 4,000 sq. ft. Piperlime store will offer a similar curated assortment as online, the company said. Styled as a boutique, the store will feature the best range of coveted, iconic brands like Milly, Frye and Citizens of Humanity as well as little known finds including Tinley Road, Ash and Maison Scotch.

SALT LAKE CITY — Walmart and Sam's Club is offering customers and members the opportunity support the Children's Miracle Network. Now through June 15, Walmart customers and Sam's Club members can make a donation of any amount at the retailers' registers to support the Children's Miracle Network Hospital in their community.