Paul Frank to launch exclusive line at Babies'R'Us

HOLLYWOOD, Calif. — Paul Frank is partnering with Babies"R"Us to launch all-new Small Paul designs that will be available exclusively at Babies"R"Us stores nationwide beginning May 23. The joining of these two brands, which are both distinguished and playful in nature, is sure to create buzz among moms and fans of all ages.



The line will include apparel and accessories, available in sizes 0 to 5T, as well Small Paul-branded bags, backpacks, footwear and hosiery, and plush toys.



"At Babies"R"Us, we recognize the undeniable popularity of the Paul Frank brand among kids and parents everywhere," said Aaron Kopolow, VP divisional merchandising manager for Babies"R"Us. "We're constantly on the look-out for new, trend-right products from kid-favorite brands to introduce to our overall assortment. With this partnership, we're excited to bring the widely celebrated Small Paul designs to the moms who frequent our stores and the kids who will be thrilled to wear them."



Paul Frank's Small Paul merchandise will be showcased in a dedicated shop in Babies"R"Us stores nationwide through July, in which the company will display distinctive in-store signage featuring the friendly face of Julius the Monkey. Babies"R"Us will also support the collection with social and email marketing.