Marketing Tactics

NASCAR fans will become very familiar with Target, if they aren't already, as the retailer plans to expand its presence in NASCAR during the Sprint All-Star and Coca Cola 600 race weeks. In addition to being the presenting sponsor of the Blake Shelton pre-race concert, Target will have nine branded race carts providing samples of their grocery items in the campgrounds surrounding Charlotte Motor Speedway, a Target Taste Wagon as well as a Target Shuttle that will provide fans transportation to the Target in Kannapolis, N.C.

Charleston, S.C. -- The number of Americans delaying their shopping to Memorial Day Weekend is at an all-time high, according to findings in two reports by America's Research Group Surveys. The reports find that shoppers will approach Memorial Day in keeping with a growing trend: holding off on shopping until "big" holiday weekends.

Lewisville, Texas -- Ninety-five percent of consumers are interested in products that come with rebates and 80% of consumers actively seek out rebate, according to an annual consumer survey by Parago, the largest rebate provider in the United States.

The survey found that consumer preference for rebates versus instant discounts is growing. And while economic recovery may be on its way by the numbers, consumer sentiments around spending are still timid.

New York -- Dylan's Candy Bar will open its first West Coast location in Los Angeles, this summer. The 2,500-sq.-ft. store will be located in a historic landmark: the Original Farmers Market on the corner of Third and Fairfax.

“We opened our first store 10 years ago in NYC fulfilling a childhood dream of mine to create the largest, most magical candy store,” said Dylan Lauren, founder and CEO of Dylan's Candy Bar. “Now I'm thrilled to bring my love of color, design and the joy of candy from coast to coast!”

Austin, Texas -- Isis, the mobile commerce joint venture created by AT&T Mobility, T-Mobile USA and Verizon Wireless,  announced that Aeropostale, Champs Sports, Dillard’s, Foot Locker, Jamba Juice and Macy’s are among the first national merchants to join with Isis in advancing mobile commerce. The company also announced the first of its local merchant partners across Austin, Texas and Salt Lake City.

Greensboro, N.C. -- Tanger Outlets said Tuesday that the multi-million-dollar renovation of its newly acquired Ocean City property is nearing completion, with an unveiling slated for the end of May.

This might not come as a huge surprise, but “irrational exuberance” is unlikely to be on prominent display. What have, in the past, been lavish spending habits of RECon attendees have been diminished in recent years, and I think the 2012 event will be no exception.

By Gary C. Smith, NAEIR.org

When Children’s Wish Foundation International, an Atlanta-based charity, hosts scrapbooking or craft parties for children in the hospital, it turns to a gifts-in-kind organization and its catalog of donated merchandise for supplies. The two organizations then coordinate shipments of stuffed animals, Halloween costumes, craft materials, toys, videos and other items to hospitals to help fulfill the wishes of children in need.
 

NEW YORK — Kohl’s, Nordstrom and Target  ranked first in their categories in a new survey by Harris Interactive. The 2012 Harris Poll EquiTrend (EQ) study surveyed Americans about brands across several retail segments, revealing which brands prompted them to open their hearts—and consequently—their pocketbooks.

FRAMINGHAM, Mass. — The TJX Companies reported that net sales for the first quarter of fiscal 2013 increased 11% to $5.8 billion and consolidated comparable-store sales increased 8%. Net income for the first quarter was $419 million and diluted earnings per share were 55 cents.