Marketing Tactics

Fort Worth, Texas -- Customer analytics firm Buxton announced it will officially launch the latest version of its real estate and analytics platform at the International Council of Shopping Centers RECon show in Las Vegas later this month.

SCOUT 3.0 is a cloud-based, data visualization and analytics tool used by executives in the retail industry to execute real estate and marketing strategies. The platform includes dashboard capabilities for C-level executives to see performance across their entire organization via mobile/tablet technology.

Toronto -- Golf Town, Canada's largest specialty golf retailer, will acquire Golfsmith International Holdings Inc. for approximately $97.2 million. The Canadian company will pay $6.10 per share in cash, which represents a 30% premium over the Austin, Texas-based Golfsmith’s Friday closing stock price of $4.71.

Golfsmith operates 85 stores in the United States.

There was an increase in the number of circulars retailers released in the month of April, while page counts increased only slightly.

Ever wonder what the difference was between a consumer and a shopper, but were afraid to ask at the risk of a marketer spewing more jargon. Good news. Turns out consumers and shoppers are pretty much the same and have been all along.

AUSTIN, Texas — Whole Foods is rewarding customer that live a green lifestyle through its new app it created with Whole Planet Foundation and BlueAvocado.

Austin, Texas — Whole Foods is rewarding customers that live a green lifestyle through a new app it created with Whole Planet Foundation and BlueAvocado.

Woonsocket, R.I. — CVS/pharmacy is taking a greater step toward targeting the Hispanic market with the launch of its new Spanish-language website.

Like the English-language site, the Spanish version, located at http://es.cvs.com, enables shoppers to manage their prescription account, get health information, purchase products, access coupons, etc. According to a MediaPost article, Google indicated that the new CVS Spanish website consists of 67,000 pages, most of which are product SKUs.

Lakeland, Fla. — Publix has achieved the eco milestone of saving more than 2 billion grocery bags since mid 2007. The company said it achieved this goal by training front service clerks and cashiers to increase the number of items per bag, implementing bag reduction goals for each store, holding communication campaigns to encourage the use of reusable bags and donating reusable bags to non-profits and partner organizations throughout the Southeast.

Goodlettsville,Tenn. — Dollar General has awarded grants to more than 593 nonprofit organizations, libraries and schools through the chain's literacy foundation.

By Matthew Talbot, [email protected]