Marketing Tactics

San Francisco -- Levi’s announced several management changes in an effort to drive innovative product and consumer engagement campaigns around the globe.

Jennifer Sey, the current senior VP of e-commerce, will become the global chief marketing officer for the Levi’s brand.

ATLANTA — Diet Coke is launching a limited-edition T-shirt available exclusively in Target stores.

The T-shirt is the winning design from the second season of the Diet Coke Young Designer Challenge. Part of the brand’s “Stay Extraordinary” platform, the challenge required participants to create an original T-shirt design inspired by Taylor Swift’s style and people who drink Diet Coke. Hundreds of designs from across the country were submitted.

Glen Carbon, Ill. — A new 136,000-sq.-ft. Sam’s Club will host a grand opening on Thursday in Glen Carbon, Ill. A number of local businesses will be on hand for the grand opening to showcase their products. They include The Billy Goat Chip Company, Excel Bottling Co., Jilly’s Cupcake Bar & Café, Zettie’s Confections and Swiss Meat & Sausage Co.

Oberlin, Ohio - College students budgeted an average of $447.75 for back-to-college shopping, not including textbooks. However, a recent student panel survey conducted by OnCampus Research, the research arm of indiCo, a division of the National Association of College Stores, shows that despite considering price the most important factor in back-to-school purchases, college students do not always follow or even create a budget.

Seattle -- Starbucks Coffee Company is making its Evolution Fresh juice and Evolution Harvest premium brands available at Whole Foods Market stores across the United  States. This expansion advances Evolution Fresh growth plans to be in approximately 8,000 Starbucks and grocery locations by the end of the year.

Tools for engaging with holiday shoppers on the most popular social platforms

Social media platforms offer retailers a chance for direct engagement with consumers as well as access to highly personalized data, all in real or near-real time. During the holiday season, with its intensified levels of competition and customer distraction, having the type of direct promotional connection with customers that social media can offer is more crucial than ever.

Turns out, malls and grocers were made for each other.

A few years ago, Philadelphia-based Pennsylvania Real Estate Investment Trust (PREIT) renovated Plymouth Meeting Mall in Philadelphia’s northwestern suburbs.

The renovation replaced an old Ikea on the site with a lifestyle component called Plymouth Meeting Mall’s Plaza Shops, which leads customers to the mall entrance.

PREIT brought in a 65,000-sq.-ft. Whole Foods Market as the anchor. 

The Woodlands, Texas – Conn’s Inc. opens two new HomePlus stores on Tuesday in Tempe, Ariz., and Houston. The new Conn’s HomePlus store format showcases furniture and mattresses in addition to consumer electronics and home appliances.

The stores are located at 5000 Arizona Mills Circle, Tempe, and 9567 South Main Street, Houston. The Arizona Mills Mall location is Conn’s third new store in the Phoenix metropolitan market and fourth location in Arizona.