Marketing Tactics

New York -- UGG Australia will launch UGG by You, an online customization tool putting customers in control of the design process and transforming a visit to the retailer’s website from a shopping trip to a creative experience.

The customization tool allows consumers to mix and match an array of color schemes on two classic styles, the UGG Classic Short sheepskin boot and its Fluff Flip Flop, through a user-friendly design tool. There are over 11,000 color, outsole and trim combinations possible through the footwear personalization tool.

Milk-Bone has teamed up with lifestyle technology company Brit + Co. to help launch a new pets destination website at brit.co. To celebrate the partnership, Milk Bone is holding a Halloween "Trick or Treat Best Pet Costume Contest." 

Scottsdale, Ariz. — With the opening of the first Montana franchise location, Massage Envy Spa now operates in 48 states. Located in Missoula, the new spa is one of the first to introduce the brand’s latest clinic design elements.

With more than 900 franchise locations operating in 48 states, Massage Envy is the largest system of franchised massage clinics in the U.S.

Boston – College students most frequently eat snack foods in the afternoon and are frequently replacing meals with snacks. A new study from marketing agency Fluent shows that 75% of college students replace meals with snacks and afternoon snacking is three times more popular than morning or late night snacking.

Other notable findings of the survey college students age 18-25 include:

Framingham, Mass. -- Staples announced a new price match policy that the company said ensures customers pay the lowest price – both in stores and online. Staples said it will price match items sold and shipped by Amazon.com or any retailer who sells products in both retail stores and online under the same brand.

The Hub Magazine has awarded Kmart’s pun-drenched campaign, “Ship My Pants,” best of show honors in its third annual Hub Prize competition. Draftfcb Chicago was the agency for the campaign.

“Ship My Pants prevailed because it solved a problem for shoppers — out-of-stocks — with a truly meaningful promise: If you can’t find what you’re looking for in our stores, you can order the item online, on-the-spot, and have it shipped, free-of-charge, to your home,” said Hub Magazine founder Tim Manners.

Indianapolis – Hhgregg opened a new store in Huntsville, Ala., on Oct. 10. The new store replaces a previous location at a different address.

"We are excited to introduce a new, modern store to our customers in Huntsville," said Jeff Pearson, senior VP of marketing for Hhgregg. "We hope that residents will take advantage of special sale pricing on a wide variety of appliances, electronics, furniture and much more."