Marketing Tactics

Atlanta -- FineLine Technologies  and Scanbuy announced  a broad and comprehensive agreement that will enable retailers to easily implement a QR Code, Microsoft Tag, and/or an NFC mobile-enhanced packaging solution across their global supply chains, and directly into the hands of shoppers.
 

Purchase, N.Y. -- MasterCard has partnered with Wired magazine to offer a one-touch shopping experience, right from their iOS device. This “in-content purchasing” concept allows readers to buy the products they are reading about right from the pages of editorial or ads.

The National Retail Federation has retained New York-based digital agency Rain to create digital shorts that launched last week on NRF’s industry campaign site, “This is Retail.”

Interview Day — a series of short, humorous videos — targets recent grads and young adults who are worn out competing for jobs in a challenging economy.

Hot Pockets is promoting its revamped sandwich line with the help of supermodel Kate Upton and rapper Snoop Dogg. The pair has teamed up in a parody music video called “You Got What I Eat” — a remix of Biz Markie’s 1989 hit single “Just a Friend (You Got What I Need).”

The music video highlights the brand’s re-launch of its Hot Pockets sandwiches which feature 100% Angus Beef and Hickory Ham, real cheese and buttery seasoned crusts.

Kansas City — Legends Outlets Kansas City has announced that a Toys “R” Us Express pop-up location is now open at the Village West shopping and dining destination. The 3,954-sq.-ft. store will operate through the holiday season.

Sales trends at J.C. Penney are improving and year end liquidity is now expected to exceed $2 billion following a recent stock offering, the company said Tuesday morning during an uncharacteristic mid-quarter update on its operating performance.

Plymouth, Minn. — Lillians, The Hippest Shoppe in Town, has announced the opening of its newest franchise location in the southern Wisconsin town of Monroe. Lillians of Monroe is the brand’s third store opening this year and the eighth location in Wisconsin. The brand offers boutique and department store fashions and accessories.

Sears and its Shop Your Way loyalty program are prepared to make a splash in New York next week by playing a major role in the city’s Food Network New York City Wine & Food Festival presented by Food & Wine.

New York’s premier culinary event will be held October 18-20 and Sears and Shop Your Way are expanding their presence this year and plan to showcase stylish and affordable lines of patio furniture, Kenmore grills and indoor and outdoor entertainment with Sears designer and TV personality Ty Pennington.